By Our Staff

Health & Glow has appointed Tute Consult, an integrated communications firm, as its communication partner for driving a two-fold communications strategy for B2C and B2B stakeholders.

K Venkataramani

Speaking on the partnership, K Venkataramani, Managing Director and CEO, Health & Glow said: “Beauty and personal care is a very exciting space and there’s never a dull moment here.  With the industry expecting an  upswing and entry of new brands and product innovations, we are looking forward to redefining personalization and further enhancing the overall experience for our customers. We aim to take the retail experience to another level and make online shopping even more convenient through our innovative omni channel offerings as we enter the 25th year with a forward-thinking approach.”

Komal Lath

Commenting on another win in the beauty sector, Komal Lath, Founder, Tute Consult, added: “We are delighted to partner with Health & Glow and lead their communications mandate to help the brand establish its presence while it embarks on an inventive, trust-building journey. With the changing consumer behaviour, we believe we are at the cusp of the self-care revolution both in the health and beauty industry. Personal care industry is one of the booming industries today with an always on innovation mode. Communication, therefore, has to be in an always on innovation mode too. Our expertise in the beauty, FMCG and D2C sector over the years has refined our thought process and our approach to communication output all of which we have planned to utilize for the brand.”