Radio 4's Bart Simpson moment! Sports broadcaster has VERY rude slip of the tongue as he calls racing tip for 12.40pm at Haydock Seymour Cox...before later correcting himself to Sox
- Garry Richardson was giving the racing tips during a sports bulletin at 6.30am
- He mispronounced Seymour Sox, the number eight at Haydock in 12.40pm race
- By the time of his next bulletin at 7.30am, Mr Richardson corrected himself
- Source later told MailOnline that the error was 'of course a slip of the tongue'
A BBC Radio 4 presenter suffered an unfortunate blooper live on air during the Today programme when he mispronounced the horse Seymour Sox as 'Seymour Cox'.
Garry Richardson was giving the racing tips during a sports bulletin at 6.30am this morning when he mentioned the number eight at Haydock in the 12.40pm race.
By the time of his next bulletin at 7.30am, Mr Richardson corrected himself and gave the correct pronunciation for the seven-year-old horse, whose jockey is Jay Tidball.
A source later told MailOnline that the error was 'of course a slip of the tongue'.
One Twitter user said the mishap 'took me right back to watching The Simpsons' - a reference to when Bart Simpson made a prank call asking for 'Seymour Butz'.
Seymour Sox, pictured being ridden by jockey Richard Johnson at a race in Ludlow in February
BBC Radio 4 sports presenter Garry Richardson made the blunder during the racing tips today
At the end the 6.30am sports news, Mr Richardson told listeners: 'Here are the selections - we've picked out two for Haydock at 12.40pm, it's number eight, Seymour Cox. And then Haydock at 1.15pm, number seven, Ned Tanner.'
But by the 7.30am sports bulletin, he said: 'Here are the tips - two for Haydock, at 12.40pm, number eight, it's... Seymour Sox [laughing heard] - and then Haydock again, 1.15pm, number seven, Ned Tanner.'
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The mistake did not go unnoticed by listeners, many of whom took to social media to share memes and jokes about it - with one saying that it was a 'wonderful' tip.
Another suggested that it 'came from the same stables as 'Norfolk in Chance'', while a third said they 'sincerely hope Garry Richardson won the office sweepstake'.
One said: 'The horse-race tipster for #r4today could not resist going with Seymour Cox. The pause after the presenter read it out was the highlight of my week so far.'
Seymour Sox is a seven-year-old bay gelding foaled on June 5, 2014 and is owned by a Sue Briscoe and a Mrs C J Black – the latter of whom was also the breeder.
The latest Rajar listening figures for Today in October showed it reached 6.5million listeners for Monday to Friday, down from 7.12million in the first quarter of 2020.
In the 1990s, Newmarket trainer Julie Cecil - previously married to racing legend Sir Henry Cecil - managed to get two rather rude names past the horseracing censors, those being 'Joe Blob' and 'Mary Hinge'.
