As smartphone cameras become more advanced for professional-grade video filmmakers, OnePlus said on Friday that pushing its camera capabilities with industry-leading innovations in order to provide users with premium image quality will remain a key focus in 2022.
The leading smartphone brand which forged a strategic partnership with legendary professional camera manufacturer Hasselblad earlier this year, said that with the creation of the 'Shot on OnePlus' platform, the company is continuously encourage its community to share their amazing work around camera.
"In 2021 and beyond, OnePlus' focus will heavily rest on improving camera performance through investments and strategic partnerships that further the imaging experience for users," Hsiaohua Cheng, Head of Imaging at OnePlus, told IANS.
In 2020, OnePlus collaborated with VICE Media on a documentary titled, 'United by Hope,' showcasing the authentic stories of 12 individuals from different walks of life.
The short film was shot on OnePlus 8 5G as well as the OnePlus 6T device.
Earlier this year, the company collaborated with Hasselblad for the OnePlus 9 Series to bring to users a superior camera experience with the first ever 'Hasselblad Camera for Mobile.'
"The latest feature film shot in collaboration with Vikramaditya Motwane's Andolan Production, tited '2024,' works towards bringing alive the prowess of the OnePlus 9 Series' camera capabilities while highlighting its easy-to-use nature for a diverse user community," Cheng said.
The 60-minute action thriller has already been released on Disney+Hotstar this week.
Cheng said that the three-year partnership with Hasselblad and the additional investment of $150 million towards camera development is a testament to :our commitment towards achieving breakthroughs in delivering best-in-class imaging experiences".
"The partnership will roll out in multiple stages starting with areas including colour tuning and sensor calibration, and later expanding to include additional hardware collaboration to improve the lens standard and optic, that we will see in future OnePlus flagship devices," Cheng informed.
According to Navnit Nakra, OnePlus India CEO and the Head of the OnePlus India Region, with the '2024' film entirely shot on flagship OnePlus 9 Pro 5G, "we are delighted to showcase the exceptional camera quality of our flagship devices that offers more accurate colors and premium image quality to users".
"We hope that this also inspires our community to push their own creative boundaries," he added.
--IANS
na/
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
RECOMMENDED FOR YOU