Hmmm. We don’t have a definite view on the issue, so we asked Dr Bhaskar Das the question for the November 25 edition of Das ka Dum. Read on…

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Q. A columnist recently remarked that Christmas 2021 advertising is a lot of “over-indulgent, faux-sentimental, hyper-emotional brand bullshit”. To an extent that’s we see around festive ads in India too. Your view?

A. I don’t have such wisdom. I feel celebration of life with any excuse is most welcome. Advertisements celebrate occasions and any hyperbolic blitz is a normal creative liberty that an organisation takes. Consumers are generally intelligent and they don’t usually fall prey to all the adjectives of advertising.