By Our Staff

Market Research firm Mintel has announced three trends set to impact global consumer markets in 2022, including analysis, insights, and recommendations cantered around consumer behaviour, market shifts, innovative brands, and opportunities for companies and brands to act on in the next 12 months:

:: In Control: In times of uncertainty, consumers crave a sense of control over their lives. Brands can deliver the information and options that consumers need to feel like they’re in the driver’s seat.

:: Enjoyment Everywhere: Having endured lockdown, consumers are eager to break out of their confines and explore, play, and embrace novel experiences, both virtually and in the ‘real’, physical world.

:: Ethics Check: While many brands have made their voices heard on controversial topics, consumers want to see measurable progress against their goals.

Said Matthew Crabbe, Director of Mintel Trends, APAC: “As experts in what consumers want and why, we’re best suited to accurately predict the future of consumer behaviour and what that means for brands. In 2019, we took a bold, new approach to predict the future of global consumer markets and expanded our outlook to 10 years. Mintel’s 2030 Global Consumer Trends – known as the seven Mintel Trend Drivers – were developed as a living, growing prediction model that will adapt to the unforeseen. As the Covid-19 pandemic unfolded, impacting nearly every industry worldwide, our consumer expertise and prediction model meant we were well placed to analyze how it would impact markets. Not only did our 2030 predictions hold true, but the pandemic accelerated many of the shifts we foresaw.”

“Looking ahead to 2022, our trend analysis and prediction research are grounded by observations of the seven Trend Drivers over the last 18 months and backed by Mintel’s robust consumer and market data, predictive analytics, action-oriented insights and expert recommendations. We put everything into context to better understand what it means for—and how it could inspire—our clients’ business decisions across industries, categories and demographics, and amid global themes and times of uncertainty.”