Bring on the blue carpet glam! Holly Willoughby, Chloe Sims, Emily Atack and Laura Whitmore lead the pack as they attend star-studded ITV Palooza
Holly Willoughby, Chloe Sims, Emily Atack and Laura Whitmore led the glamour on Tuesday evening as the ITV Palooza got under way at London's Royal Festival Hall.
The trio joined an array of family faces at the annual event, held as a commercial and programming showcase for new ITV ventures and returning shows ahead of the coming season.
Holly, 40, looked effortlessly elegant as she opted for a classic bardot floor-length gown which hugged her figure to perfection, while Love Island host Laura, 36, slipped into a burgundy dress with a thigh-high slit.
Here they come: Holly Willoughby, Chloe Sims, Emily Atack and Laura Whitmore led the glamour on Tuesday evening as the ITV Palooza got under way at London 's Royal Festival Hall
Holly's off-the-shoulder dress teased a glimpse of her cleavage. The presenter finished off her Palooza ensemble with court shoes and a simple black satin clutch.
The blonde beauty took to the blue carpet with her This Morning co-star Phillip Schofield, 59, who rocked a grey blazer with black pocket square and polo neck to the event.
The ITV favourites appeared in high spirits and beamed as they posed for photos arm-in-arm.
Keeping it simple: Holly, 40, looked effortlessly elegant as she opted for a classic bardot floor-length gown which hugged her figure to perfection
This Morning stars: The ITV favourites appeared in high spirits and beamed as they posed for photos arm-in-arm
Show off your shoulders like Holly in a dress by Rachel Gilbert
It's safe to say Holly Willoughby is on a style roll.
For today's episode of This Morning, the presenter looked flawless in an L.K. Bennett ensemble and, this evening, she stunned in a dress by Rachel Gilbert.
This glamorous design incorporates a draped asymmetric off-the-shoulder design and cape-like overlay that falls gracefully to the floor. Click the image to add it to your basket.
Stylist Danielle Whiteman added pumps from Gina Shoes and jewellery by Kirstie Le Marque x Wylde Moon.
Feeling inspired, we have scoured the web for similar dresses and listed our favourite finds in the carousel. This River Island design is certain to make an entrance...
Elegant: Holly wore her blonde locks in soft waves and wore a pair of drop pearlescent earrings
Stars of the show: Holly and Phil joined an array of family faces at the annual event, held as a commercial and programming showcase for new ITV ventures and returning shows ahead of the coming season
Night to remember: The pair chatted to one another as they headed into the Royal Albert Hall
TOWIE's Chloe Sims showed off her surgically-enhanced cleavage in a show-stopping red velvet dress with long evening gloves.
Featuring a daring slit on the side, the reality star suffered a wardrobe mishap as she struggled to rearrange her dress while posing for photos.
Undeterred, Chloe, 40, readjusted the floor length skirt with the help of sister Demi and posed with her hand on her hip for the cameras.
She slicked her blonde locks back into a high bun and amped up the glamour with a full face of make-up.
Busty display: TOWIE's Chloe Sims showed off her surgically-enhanced cleavage in a show-stopping red velvet dress with long evening gloves
Whoops: Featuring a daring slit on the side, the reality star suffered a wardrobe mishap as she struggled to rearrange her dress while posing for photos
Making her arrival: She slicked her blonde locks back into a high bun and amped up the glamour with a full face of make-up
Emily, 31, meanwhile, put on a confident display as she took to the blue carpet after reportedly being ghosted by England footballer Jack Grealish after a six-week fling to 'save his relationship' with his long-term model girlfriend Sasha Attwood.
Brushing off the drama, Emily cut a glamorous figure in a black minidress and strappy heels which showed off her tanned legs.
The long-sleeved number featured feathered cuffs which added extra drama. The Inbetweeners star wore her blonde locks in soft curls and enhanced her bronzed complexion with a polished make-up look.
Working it: Emily put on a confident display as she took to the blue carpet after reportedly being ghosted by England footballer Jack Grealish after a six-week fling to 'save his relationship' with his long-term model girlfriend Sasha Attwood
Stunning: The long-sleeved number featured feathered cuffs and hugged her hourglass figure. The Inbetweeners star wore her blonde locks in soft curls and enhanced her bronzed complexion with a polished make-up look
Laura made a glamorous arrival to the Royal Festival Hall with her husband Iain Stirling.
The presenter matched her lipstick with the wine coloured dress as she made her way into the star-studded affair.
Laura elevated her height with heeled platform sandals and she accessorised further with a stunning pendant and rings.
The Love Island funny man, 33, cut a dapper figure in a grey suit which he paired with a blue floral shirt.
Cute couple: Laura turned heads as she made a glamorous arrival with her husband Iain Stirling
Details: She matched her lipstick with the wine coloured number as she made her way into the star-studded event
Stunner: Laura elevated her height with heeled platform sandals and she accessorised further with a stunning pendant and rings
Susanna Reid, 50, showed off her tanned and toned legs as she strutted down the blue carpet in a black dress with side split and peplum detailing.
The presenter showed off her lingerie in the long sleeved number which was adorned with black sequins.
Fellow ITV veteran Lorraine Kelly dazzled on the blue carpet in a black sequin frock with diamante studded heels.
The presenter, 61, beamed as she posed for photos, holding all her essentials in a sparkly silver clutch.
Walk this way: Susanna Reid, 50, showed off her tanned and toned legs as she strutted down the blue carpet in a black dress with side split and peplum detailing
Racy display: The presenter showed off her lingerie in the long sleeved number which was adorned with black sequins
Glitzy display: Lorraine Kelly dazzled on the blue carpet in a black sequin frock with diamante studded heels
Over the moon: The presenter, 61, beamed as she posed for photos, holding all her essentials in a sparkly silver clutch
Sam Faiers and Paul Knightley returned to the red carpet on Tuesday evening- just hours after revealing they will welcome a third child in the spring.
Former TOWIE star Sam showed off her baby bump in a frilled black minidress as she attended the event with her partner.
She added to her look with a pair of strappy gold heels, while a smart leather handbag appeared to be her only notable accessory.
The couple have taken a step back from reality TV in recent months after deciding to stop filming Mummy Diaries.
Here they come: Sam Faiers and Paul Knightley returned to the red carpet on Tuesday evening, just hours after revealing they will welcome a third child in the spring
Voluminous: TOWIE star Sam, 30, showed off her baby bump in a frilled black minidress as she attended the event with her partner
Joyful: Paul tenderly rested a hand on Sam's blossoming bump as they posed for photos together
Rochelle Humes opted to go braless in a green checkered double breasted suit which she teamed with a small Hermes Birkin bag and peep toe heels.
Nailing feminine chic in the oversized two-piece, the This Morning star, 32, accessorised with some simple gold jewellery and wore her long black locks in a sleek centre parting.
Olivia Attwood, 30, oozed glamour in a busty white jumpsuit as she attended ITV Palooza with her fiance Bradley Dack, 27.
The former Love Island star has fronted her own ITVBe reality show Olivia Meets Her Match.
Flair for fashion: Rochelle Humes opted to go braless in a green checkered double breasted suit which she teamed with a small Hermes Birkin bag and peep toe heels
Designer: The former singer wore her long black locks in a sleek centre parting and matched her Birkin bag with her suit
Stunning pair: Olivia Attwood, 30, oozed glamour in a busty white jumpsuit as she attended ITV Palooza with her fiance Bradley Dack, 27
Looking good: The former Love Island star donned the elegant number which she paired with pointy heels while posing with her man
Gorgeous: Her bright blonde locks were parted in the middle and were styled in stunning soft waves
Ensuring she turned heads on the blue carpet, Pussycat Doll Kimberly, 39, opted for a distinctive frilled orange minidress as she posed for photos before making her way inside.
Kimberly's appearance at the Palooza comes ahead of featuring in the next series of Dancing On Ice alongside professional skater Mark Hanretty.
The Pussycat Doll looked sensational in the leggy ensemble which boasted feathers at the neckline and buttons down one side.
Vibrant: Ensuring she turned heads on the blue carpet, Pussycat Doll Kimberly opted for a distinctive frilled orange minidress as she posed for photos before making her way inside
Stunning couple: The star later posed up a storm with her model husband Max, 39, who looked suave in a black suit which he paired with sharp roll neck
Kimberly slicked her blonde locks back from her face as she let them fall down her back.
The star later posed up a storm with her model husband Max, 39, who looked suave in a black suit which he paired with sharp roll neck.
Pixie Lott looked like a Disney princess in a ice blue floor-length gown which came complete with a bejewelled bodice and semi-sheer pleated skirt.
The songstress, 30, wore her blonde locks in a high bun and accessorised with a royal blue clutch and diamond necklace.
Beauty: Pixie Lott looked like a Disney princess in a ice blue floor-length gown which came complete with a bejewelled bodice and semi-sheer pleated skirt
Katie Piper wore a stunning silver gown for the event. The glamorous asymmetric number had a thigh high slit which ensured her legs were on display.
Meanwhile, Vick Hope took a walk on the wild side in a cheetah silk print dress.
The ITV stars were joined by Dancing On Ice's Vanessa Bauer, Strictly's Oti Mabuse and Alex Scott.
Animal print: Vick Hope took a walk on the wild side in a cheetah silk print dress which showed plenty of leg
Girl power: Katie Piper, Oti Mabuse and Alex Scott (L-R) upped the glamour in their ensembles as they walked the blue carpet
Ravishing: Dancing On Ice's Vanessa Bauer stood out from the crowd in this wine red dress and perspex heels
The TOWIE stars were out in force on Tuesday night. The girls brought the glamour as the newly-slimmed down cast joined the stars of ITV.
While Chloe was joined by younger sisters Frankie and Demi, Amy Childs looked phenomenal as she arrived at ITV Palooza at the Royal Festival Hall in London in a sheer sequin gown.
Amy , 31, put on a very busty display in the glittering tasseled that featured racy nude mesh panelling.
Glamour queens: TOWIE's Frankie Sims, Georgia Kousoulou, Chloe, Amy Childs, Saffron Lempriere and Demi Sims (L-R) pulled out all the stops for the event
Figure-hugging: TOWIE's Amber Turner put on a busty display in a sheer white lace dress as she took to the blue carpet, while Demi rocked PVC evening gloves and Amy opted for a fringed number
Sparkly: Amy dressed her hourglass figure in a sheer silver gown which came complete with fringing and beaded detailing
ITVBe favourite: Amber recently wrapped filming the latest series of TOWIE alongside her boyfriend Dan Edgar
Quality Street: New mum Georgia took a night off from parenting duties and stood out from the crowd in this bright orange silky two piece, while Chloe Brockett showed off her curves in a busty purple dress
Boys: Roman Hackett, James Lock and Pete Wicks attended the ITV Palooza
Georgia wowed in a burnt orange floor-length two-piece, which featured a button-front design and dramatic puff-sleeves.
Amber Turner put on a busty display in a sheer white lace dress as she took to the blue carpet alongside best pal Chloe Brockett who opted for a purple number.
The stars recently wrapped filming the latest series, after producers axed a number of cast members earlier this year.
Stunners: Love Island's Liberty Poole (L) and Millie Court (centre) brought the glamour as they hit the blue carpet after finding fame on this summer's series, while Demi Jones of 2020 LI fame rocked a satin number
Besotted: Love Island's Teddy Soares couldn't take his eyes off girlfriend Faye Winter
Strike a pose: Millie appeared to be loving the attention of the cameras as she posed in her party dress which she teamed with gold platforms
Inseperable: Toby Aromolaran and Chloe Burrows walked the blue carpet hand-in-hand
Arrival: Love Island's Kaz Kamwi and Tyler Cruickshank didn't want to miss out on the opportunity to mix with the ITV greats
ITV Palooza returned on Tuesday after being forced online during the coronavirus pandemic.
In 2020 ITV’s commercial bosses Kelly Williams and Simon Daglish joined CEO Carolyn McCall and Director of Television Kevin Lygo to share new plans for the channel during a virtual presentation.
Ahead of the last red carpet gala in 2019 ITV announced plans for new advertising product Planet V. Launched in 2020, the system allows advertisers to blend ITV first-party data with their own data to reach audiences.
The 2018 presentation was attended by more than 1300 people and was the first at its current Royal Festival Hall location after being hosted at the London Palladium for the previous three years.
ITV Palooza is the network's chance to unveil plans for the year and to preview brand new shows.
Playful: Charlotte Dawson left little to the imagination in a very daring floral dress as she strutted down the blue carpet
Smitten: Charlotte was joined by her fiancé Matthew Sarsfield who sported a black velvet two piece and waistcoat to the event
While Charlotte Dawson left little to the imagination in a very daring floral dress as she strutted down the blue carpet, former TOWIE star Jess Wright was joined by her younger sister Natalya.
Jess aired her wedding to William Lee-Kemp in an ITVBe special in autumn and looked glowing as she arrived at the ceremony.
Jessica, who is certainly no stranger to the red carpet, looked stunning in the sophisticated tapestry printed blazer dress.
Stunning: Jessica, who is certainly no stranger to the red carpet, looked stunning in the sophisticated tapestry printed blazer dress
Elegant: Meanwhile the youngest member of the Wright family, Natalya, slipped in to a satin off the shoulder mini dress
Stylish: She wore she hair in a sleek low ponytail for an ultimate polished look and added some chunky gold hoop earrings
Other notable ITV stars included Good Morning Britain's Ranvir Singh, Laura Tobin and Charlotte Hawkins.
The girls were accompanied by Alex Beresford. Soap queens Tina O'Brien and Beverley Callard made an appearance and were dressed to impress in sequin frocks.
Joel Dommett and his wife Hannah Cooper turned up to the event as well as Queen's Brian May and wife Anita Dobson.
Other attendees included Ben Foden and Bear Grylls. Both brought along their respective partners.
Girls' night out: Good Morning Britain's Ranvir Singh (left) and Laura Tobin (right) were dressed to impress for the glamorous evening
Dapper: Their co-star Alex Beresford also made an appearance in a black suit with gold checkered detailing
Soap stars: Tina O'Brien (L) and Beverly Callard (R) both opted for sparkle in their respective dresses
Ice Ice Baby: Vanessa Feltz, Charlotte Hawkins, Dr Zoe Williams and Fleur East (L-R) all posed for the cameras
Therapists: This Morning's Nik Speakman and wife Eva enjoyed a night out at the Royal Albert Hall
Teammates: Rugby player Ben Foden rocked a casual look as he hit the red carpet with Dancing On Ice partner, Robin Johnstone
Sporty: He added a comfy pair of ankle length trouser with a drawstring waist and sporty gleaming white trainers on his feet
Queen legends: Adam Lambert, Anita Dobson and Brian May made an appearance
Casually-clad: Bear Grylls and his wife Shara opted for a casual look as they headed to the event
Say cheese: Comedian Joel Dommett and wife Hannah Cooper looked happy as they posed for a photo
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