By Our Staff

Sony Pictures Networks India has onboarded Prashant Bhatt as Head – Programming, Sony Sab. In his new role, Prashant will be spearheading the content and programming division for the channel and will be responsible for managing the content line-up and the channel’s creative strategy. Prashant will be reporting to Neeraj Vyas, Business Head – Sony Sab.

Said Neeraj Vyas, Business Head – Sony Sab: “We are happy to have Prashant onboard to drive the programming vertical. Am confident that Prashant’s expertise and his deep understanding of the industry will help us further strengthen our programming capabilities. Prashant will play a key role in ensuring we devise and execute a standout premium slate with ground-breaking narratives and high quality content for our viewers”.