Croatian tourism shows increased airline & hotel bookings for 2022

Published on : Monday, November 22, 2021

Slobodna Dalmacija writes that even though it appears that everything related to Croatia tourism in 2021 is over with completed accounts, the professionals of tourism are not sleeping yet. Fortunately, the winter of 2021-2022 will be full of work. Already, some parts of the season have started showing an increase in reservations by 20 percent compared to years before, and holiday homes and five-star hotels are the most preferred ones. Instructed by the high demand last summer, tourists have picked up the pace of their decision to resume travel in 2022 and for that have already started booking their trip to the Adriatic to make sure there are enough beds. At present, there is no lack of optimism but also caution among tourism professionals.

Even quieter autumns, reservations are going up in a slow manner for 2022, occupancy calendars are filling up, and everyonein sales must set a sales strategy, prices, and reservations for 2022.

To quote a hotel professional, “In planning the 2022 tourist year, we must be prudent and smart in the pricing policy; one should not get carried away by this year’s demand because every next year is a new story that starts from the beginning. What we did in 2021 is one thing, at some point, we were practically the only country in the Mediterranean where we could travel, while what awaits us in 2022 is a lot of question marks and unknowns. And we tend to take off, convince ourselves that we are the best and most sought after, and tailor the prices accordingly. But, it doesn’t work, this year the guests saw our weaknesses, lack of manpower, improvisations, poorer service. Top service in the highest accommodation categories is still the most sought after and the fastest to book. Still, it does not make even 10 percent of our capacity, while most hotel and family accommodation is in the mediocre category and wants to have high prices. That will not work in 2022.”