As per TAM AdEx‘s cross media report for the Computers sector, Ad Volumes of Computers sector rose by 3.8 times during Jan-Aug’21 compared to Jan-Aug’20. During Jan-Aug’21, 30+exclusive brands advertised under Computer sector compared to Jan-Aug’20.
Computer sector’s Ad Space in Print medium grew by 72% during Jan-Aug’21 compared to Jan-Aug’20. During Jan-Aug’21, 255+exclusive brands advertised under Computer sector compared to Jan-Aug’20.
On Radio, Ad Volumes for Computer sector saw a increase of 32%in Jan-Aug’21 over Jan-Aug’20. While sector Ad Insertions on Digital medium saw a rise of 40% in Jan-Aug’21 over Jan-Aug’20.
Television
Ad Volumes’ Trend for Computer sector on TV
Ad Volumes of Computer sector on Television rose by 3.8 times during Jan-Aug’21 over Jan-Aug’20.
Aug’21 saw a sharp surge of 2.2 times in the sector Ad Volumes compared to Jul’21. In Y 2020, a similar pattern was found for the same months.
Top 10 Categories and Advertisers of Computer sector on TV
Software category had 63%of Ad Volumes, highest among the Computer categories. More than 3/4th of the Ad Volumes in the sector were covered by the Top 2 categories solely.
Top 10 advertisers accounted for more than 35%share of Ad Volumes during Jan-Aug’21 with Dell Computer Corporation leading the list.
Leading and Exclusive Brands in the sector in Jan-Aug’21
40+brands advertised during Jan-Aug’21 on Television among which the Top 10 brands had 92% share of Ad Volumes.
During Jan-Aug’21, 30+exclusive brands advertised under Computer sector compared to Jan-Aug’20.
Most Preferred Channel Genres by Computer advertisers on TV
News genre alone had 49%of the sector’s Ad Volumes followed by Movies on 2ndposition.
Top 3channel genres grabbed 83%of Ad Volumes’ share for Computer sector during Jan-Aug’21.
Most Preferred Program Genres by Computer advertisers on TV
News Bulletin, the most popular program genre to promote Computer brands on Television.
Top 2 program genres i.e. News Bulletin and Feature Films together added 50%of the sector Ad Volumes.
Time Band analysis for Computer advertising on TV
On TV, Prime Time was the most preferred time-band, followed by Night.
Together, the Prime Time, Night, and Afternoon time bands combined for more than 60%of Ad Volumes.
Preference of ad size by advertisers of Computer sector on TV
Advertisers of Computer sector preferred > 60 secs ad size on TV.
20-40 seconds and >60 seconds ads together added 63%share of sector Ad Volumes during Jan-Aug’21.
Ad Space’s Trend for Computer Sector in Print
Computer sector’s Ad Space in Print medium grew by 72% during Jan-Aug’21 compared to Jan-Aug’20.
In Y 2021, month of May saw a drop in the Advertising whereas from Jun-Jul onwards, the Ad Space started to rise. Almost similar trend also seen in Y 2020 during these months.
Top 10 Categories and Advertisers of Computer sector in Print
Laptops/Notebooks topped among the categories of Computer sector in Print with more than 40%of the Ad Space’s share. Top 10 categories added more than 99%of sector Ad Space during Jan-Aug’21.
Hewlett Packard India was the top advertiser in the sector with 16%share of Ad Space during Jan-Aug’21. Top 10 advertisers accounted for more than 70%share of Ad Space.
Leading and Exclusive Brands of the sector
320+brands present during Jan-Aug’21 in Print among which the Top 10 brands had 37%share of Ad Space. During Jan-Aug’21, 255+exclusive brands appeared under Computer sector compared to Jan-Aug’20.
Newspaper: Publication Language & Genre for Computer sector in Print
English language was on top with 79% share of Ad Space. The Top 5 Publication languages together added 96%share of sector’s Ad Space. General Interest publication genre had 63% share of sector’s Ad Space in Jan-Aug’21.
Zone wise Advertising share of Computer Sector in Print
Among 4 zones, South Zone topped in Computer advertising with 38%share of Ad Space during Jan-Aug’21. Mumbai & New Delhi were Top 2 cities in overall India for advertising in the sector.
Advertising Promotions of Computer sector in Print
19% share of Ad Space in the Computer sector was with various Promotional offers during Jan-Aug’21. Among the Sales Promotions, Discount Promotion had highest share of Ad Space i.e. 84%.
Top Advertisers of Sales Promotions in the Sector for Print Medium
20+ Advertisers advertised with Sales Promotions in Computer sector. Apple Computer India had 50%of the sector Ad Space among the ads with Sales Promotions during Jan-Aug’21.
Radio
Ad Volumes’ Trend for Computer Sector on Radio
On Radio, Advertising Volumes for Computer sector saw a increase of 32%in Jan-Aug’21 over Jan-Aug’20.
Looking at the monthly trend in Y 2021, March month saw a jump in the share of Ad Volumes with a growth of 75%compared to Feb’21 for the sector.
Top 10 Computer Categories and Advertisers on Radio
On Radio, Software category topped with 53%of the total Computer Ad Volumes. Top 2 categories added more than 75%share of sector Ad Volumes on Radio.
Top 10 Advertisers added 66% share of Ad Volumes during Jan-Aug’21 among which Brother International India led the list.
Leading and Exclusive Brands in the sector
The Top 10 brands added 87%to the overall advertising space of Computer sector on Radio. 45+brands advertised exclusively during Jan-Aug’21 over Jan-Aug’20.
State-wise share of Computer advertising on Radio
On Radio, The Top 2 states occupied more than 1/3thof ad pie for the Computer sector. Maharashtra state was on top with 19%share of Ad Volumes followed by Delhi with 16% share.
Time Band analysis for Computer advertising on Radio
Advertising for Computer sector was preferred in Evening and Morning time-band, combining 66%share of sector Ad Volumes on Radio.
Digital
Ad Insertions’ Trend for Computer Sector on Digital
Ad Insertions of Computer sector on Digital medium saw a rise of 40%in Jan-Aug’21 over Jan-Aug’20. In the Y 2021, month of Jun had highest share of Ad Insertions for Computer sector i.e. 16%. April observed a rise of 42%compared to March.
Top 10 Categories and Advertisers of Computer on Digital
On Digital, Software category was on top with 50%share of sector’s advertising. Top 10 categories added 98%share of sector Ad Insertions on Digital. Top 10 Advertisers had 51%share of Ad Insertions during Jan-Aug’21 with Grammarly Incon top of the list adding 23% share.
Utilization of Creative Types and Digital Platforms in the Sector
Display Ads had more than 80%share of sector Ad Insertions during Jan-Aug’21. Among the Digital Platforms, Desktop Display topped with 59%share of Ad Insertions followed by Mobile Display with 23% share.