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Hello and welcome to Daily Crunch for November 19, 2021. It’s a welcome Friday today, heading into a holiday week here in the United States. TechCrunch is a global team, but we’ll be a touch slower starting next Thursday. Still, there’s more than a little to get into today! – Alex

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Startups/VC

Making the case for IVP: Initial viable product

As a concept, minimum viable product (MVP) has given founders maximum flexibility.

The goal is to keep shipping until you reach product-market fit, but there’s a catch: “Minimal is a sliding scale that will always slide onto you,” according to Aron Solomon, head of strategy at Esquire Digital.

Instead of putting MVP on a pedestal, he proposes adding an initial viable product (IVP) to the roadmap.

“If your IVP is your presentation of an unbaked pepperoni pizza, your MVP is when you present a can of sauce, a package of cheese, a Slim Jim, and a pencil sketch of an oven.”

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