Mumbai: Independent digital agency Blink Digital has announced the appointment of two vice presidents Dia Kirpalani and Suraj Karvi, both practicing advertising professionals of over fifteen years.
“As we chase bigger ambitions, it is key to ensure the growth of the company along with the best set of talents in-house to keep pace with the evolving industry. Their appointment is another validation of our commitment and leadership in the industry," said Blink Digital co-founder and chief business officer Rikki Aggarwal, welcoming new appointees on board.
Kirpalani brings experience across finance, market research and advertising, having previously been associated with agencies like WPP, Leo Burnett, Rediffusion. She has worked across myriad industries including FMCG, retail, e-commerce, fashion, skincare, personal health, beauty, real estate, gaming, and financial services, including mutual funds, banking and insurance, across brands like Shoppers Stop, HSBC Bank, Sugarfree, and more.
At Blink, she will oversee the creative strategy vertical for the agency's current and new clients. “My clear mandate is to bridge the gap between mainline and digital thinking that continues to exist in our industry and to ensure our clients get the benefit of a truly silo-less approach to their business problems. Under Dooj and Rikki's setup, we have a strategy team that is underpinned by mainline thinking and yet strongly supplemented with digital expertise," said Kirpalani on her new role.
Karvi was until recently heading the media business for Marico & Atomberg technologies at Madison Media. Prior to Madison Karvi worked with GroupM & Starcom and has experience across industries like FMCG, OTT, Jewellery, Watches, Pharma, Lifestyle Retail, etc. He has also worked in the area of business strategy, planning and sales strategy during his stint with Viacom18 & NDTVMedia.
At Blink Digital, he will be leading the media vertical & be responsible for the current media businesses as well as acquiring new business. “Digital has been the key area of growth within the media marketing world and will continue to be so by creating further excitement & opportunities for brands & industry as a whole. Blink being an independent digital agency house bagging many award-winning works across client categories, my aim will be to add many more to the list. I look forward to working with the team that’s geared up for both business growth & delivering award-winning work hand in hand," stated Karvi.