Muscle & Strength India launches store in Imphal
Source: Chronicle News Service

Imphal, November 16 2021: Muscle & Strength India, one of the country's leading retailers of fitness supplements & nutritional products has launched its first store here.

Bodybuilder and power lifter Mukesh Singh Gehlot, who has won several gold medals in national and international competitions, inaugurated the store at Thangmeiband.

Muscle & Strength India is also aims to expand aggressively in the north east market and plans to open 20 stores in the next one year in the region.

The expansion plans of Muscle & Strength India also come at a time when there is increased focus on preventive healthcare as the world is grappling with the Covid-19 pandemic.

Muscle & Strength India, which currently has 18 stores spread across multiple cities, is said to have the widest range with over 1000 fitness supplements and nutrition products from 42+ brands.

It also offers a comprehensive range of genuine high-quality fitness supplement and nutritional products across categories such as proteins, vitamins, minerals and herbal supplements, etc, manufactured by international fitness brands under a single roof.

These supplements are used for athletic performance, fitness and overall wellness.

"Imphal is an important city for us as it has a very large population who are serious about health, fitness and bodybuilding.

Our ideal target audience are those who are interested in fitness and sports nutrition, gym-goers, sports enthusiasts, health gurus, health-conscious individuals, etc, and are primarily in the age group of 18-45 yrs.

In a short span of time, Muscle & Strength India has already made its mark with its authentic and genuine products.

Apart from metros, we are also witnessing demand in the tier 2 & tier 3 cities where availability of latest, genuine and economically priced supplements is still a challenge.

We believe that by next year, we will be one of the largest chains in India in our segment," said Muscle and Strength India founder Praveen Chirania.

Meanwhile, Muscle & Strength India North Eastern Region master franchise Rinkhui Ws said: "Maintaining good health and being fit is a modern-day need among all generations today.

However, it is important to make the distinction between genuine and fake supplements and hence one should buy them from genuine dealers of reputed brands.

We are happy to join hands with Muscle & Strength India which has become one of the fastest growing retail chains in the health supplement market in India and our aim now is to invest consistently in the health and fitness industry over the next couple of years".

Muscle & Strength India has also roped in renowned celebrity fitness trainer Mayank Pawar for promotional activities.

Youth icon Prince Narala also plays a key role in strategic expansion plans of the company including marketing and promotion.

Bhupender Dhawan, Dronacharya award recipient in the field of power lifting, is also a part of Muscle & Strength India and has been involved in the marketing initiatives.

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