Paper Source and Barnes & Noble bring new retail experience to the market for holiday

Paper Source and Barnes & Noble announced a new collaboration to debut in two U.S. locations this month. This is the first major initiative to follow the acquisition in May 2021 of Paper Source by Elliott Management. Elliott acquired Barnes & Noble in September 2019.

Paper Source, who operates 136 stores nationwide, will launch a new shop-in-shop experience within two Barnes & Noble store locations this holiday season. The first will open on November 19, 2021, occupying over 2,000 square feet within the Barnes & Noble store in Hingham, MA. The second will open in the Barnes & Noble store in the Morrison shopping centre, Charlotte, NC, on November 22, 2021.

Each location will feature more than 1,200 products from Paper Source’s collection of greeting cards, stationery, wrapping paper, crafts and gifts, including a robust holiday assortment and more than 500 Paper Source exclusive products. The curated assortment will enhance the extensive selection of books, toys, games, and more that Barnes & Noble is known for, offering a one-stop-shop for holiday and a new experience for customers in the area.

“Paper Source brings extra magic and beauty to Barnes & Noble with their wonderful products“ said James Daunt, CEO of Barnes & Noble. ”Shopping at Barnes & Noble this holiday will be even more fun and exciting.”

“With our shared heritage in paper and a commitment to nurturing creativity, it is a natural fit to partner with Barnes & Noble to explore new retail experiences, “said Jenica Myszkowski, CEO of Paper Source. "Our customers will love being able to find their favorite Paper Source products at Barnes & Noble, and we can’t wait to bring this experience to more stores.

This is the first experiment to bring the best of both brands to stores across the United States. In addition to the holiday pilot, Paper Source seasonal product is featured in more than 100 Barnes & Noble stores nationwide, as well as on barnesandnoble.com.

About Paper Source
Founded in 1983, Paper Source is focused on creating experiences that spark delight and foster more thoughtful connections. Through an in-house design team and rich sourcing capabilities, the iconic brand offers an exclusive selection of fine papers, gifts, crafts, party supplies, gift wrap, greeting cards, and a proprietary assortment of envelopes and paper. Paper Source operates more than 130 stores across the U.S., as well as a thriving eCommerce business and a robust wholesale network. For more information, please visit www.papersource.com.   

About Barnes & Noble
Founded in 1971, Barnes & Noble is the world’s largest retail bookseller. The Company operates over 600 Barnes & Noble bookstores in 50 states, an eCommerce business www.bn.com, as well as the Nook Digital e-reader business and a publishing imprint, Sterling. Barnes & Noble has been owned by Elliott since 2019 and is run by CEO and bookseller James Daunt, who is also Managing Director of Waterstones bookstores in the U.K. and founder and owner of Daunt Books.