From F&B to cosmetics, try-before-you-buy is bringing a new charm to sampling

When it came to shopping, Bhakti Dama, 38, wasn't adventurous. She found comfort in sticking to her usual list of brands. Dama remained apathetic even when she was invited to join an e-commerce platform in 2015. Today, her regret is that she cannot remember who gave her the invite. She wants to thank that person for the bounty. The Mumbai-based product and insurtech strategist isn't afraid of experimenting with new products anymore. She is a