NAPERVILLE, Ill., Nov. 16, 2021 (GLOBE NEWSWIRE) -- Whether you are spending time in the kitchen this holiday season upholding baking traditions or are just on the hunt for the perfect gift for the baker in your life, Wilton has you covered with a curated ‘Sweetest Gifts of the Season’ gift guide, complete with inspiring and creative holiday recipes. To help get into the holiday baking spirit, Wilton has rolled out seasonally inspired bakeware, must-have tools, adorable dessert decorations and new gingerbread kits.

“We know the special memories that the holidays invoke, and we are delighted to help consumers continue making memories with their loves ones,” said Ashley Papanikolas, Brand Communications & Community Manager at Wilton. “Whether spending time in the kitchen baking family favorite recipes or finding the perfect gift for everyone on your list, our new holiday line has you covered.”

Give the Gift of Wilton with a Curated List of “Favorite Things”
To help make gift giving as easy as possible, Wilton just released their ultimate 2021 ‘Sweetest Gifts of the Season’ gift guide full of ideas for everyone on your list from the baking-loving mom, to the resident foodie to the trendsetter always one step ahead of the fashion curve and even the beginner baker that’s just getting started. The handy one-stop-shop gift guide will clean up shopping lists in minutes!

Wilton Shares the Joy of the Season with Holiday Giveaways
This season, Wilton is encouraging families to celebrate new and old holiday traditions that start in the kitchen. Families can find inspiration for sweet and savory holiday treats and activities on Wilton’s social channels and blog. Starting today, fans can visit Wilton’s Instagram page for a chance to win a prize pack filled with essentials for holiday dessert creations all season long. Additionally, starting December 3, fans who follow Wilton’s Instagram page will have an opportunity to win an assortment of prizes from Wilton’s curated gift guide throughout December.

Make Magical Memories with new Festive Gingerbread Kits
Building and decorating edible gingerbread houses is a cherished holiday tradition. This season, Wilton is offering four new unique and whimsical sets. Each festive kit contains everything needed to assemble and decorate, perfect for an afternoon of family fun. New varieties include:

Add Holiday Sparkle to Holiday Creations with Festive Dessert Toppers and Sprinkles

Bake the Season Bright with new Baking Equipment, Bakeware & Tools

To learn more about what is new from Wilton or to find baking inspiration, visit www.wilton.com or follow Wilton on Facebook, Instagram and Pinterest.

About Wilton Brands
We inspire the joy of creativity in everyone, everywhere, every day. Since 1929, Wilton has been helping home bakers and cake decorators all over the world create sweet treats and beautiful desserts by giving them the tools to make it fun and easy. Wilton is a global leader in cake decorating, candy making, bakeware and party products. Wilton is passionate about bringing the love of baking and decorating to everyone. Learn more at www.wilton.com.

MEDIA CONTACT:
Jennifer Podkasik
Arrowhead Communications
630.347.9338
jen@arrowheadsocialpr.com

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