Click on Play to listen to this episode with Sitara Menon
My guest in this, the latest episode of the MediaCast podcast series from MediaBrief.com, is a remarkable young lady, Sitara Menon – India Head of Marketing at OkCupid, the international dating app.
On this episode of MediaCast, Sitara speaks about how, if you’re looking for love and you register with OkCupid, its artificial intelligence, algorithms and more will help you Find Your Kind.
As a marketer, storyteller and Indian millennial who grew up battling Bollywood’s definition of romance, Sitara helped define OkCupid’s position in their first international market – India – and under her direction, OkCupid has gained recognition for its messages of inclusion, affirmation, and commitment to helping Indian daters find a serious relationship on their own terms.
Sitara is an alumnus of the reputed Xavier’s Institute of Communication, or XIC as it is popularly known, and brings more than 10 years of work-ex to the table, which includes stints with Anita Dongre, Jaipur Living, and AID INDIA, where she converted brands into a force of good.
And in this episode, Sitara, in her disarmingly forthright manner, gives us an overview of OkCupid’s journey so far in India, and how has it fared amongst Indian audiences. Sitara also speaks of how OkCupid has been carving out a community for itself in a market filled largely with traditional matrimonial apps or new-age casual-dating apps, by creating a superior product for Indian users to find ‘their kind of love’. And, of course, how the concomitant marketing efforts are directly correlated to that objective.
And if you seriously want to know how the intelligent, solid-tech-intensive OkCupid platform interacts with ‘daters looking for love’ and invites them to share essential information about themselves so that profiles can be created and matched, well, Sitara not only gives you the lowdown on that, but also shares some great advice on how one can create a real good dating profile, too.
So if you’re looking for this and much more such information about this meaningful, AI-driven international dating app called OkCupid, well, you’ve found the perfect guide – Sitara Menon, India Head of Marketing – OkCupid, on this episode of MediaCast, the second podcast series from MediaBrief.com, in conversation with me, Pavan R Chawla.
Tune in! And thank you for your time. And if you’re one of those who’ve been forced to sing Johnny Cash’s song Looking For Love (In All The Wrong Places), well, you should check out OkCupid for sure.
So, not just insights from Sitara’s extensive marketing experience, we also hope you find love, and that you always remain safe in every which way. Cheers!