Siyaram’s Launches Bamboo Fabric – Most Eco-Friendly Fabric on The Planet with Bollywood Superstar and Brand Ambassador Ranveer Singh

By NewsVoir On Nov 11, 2021

Mumbai, Maharashtra, India

Siyaram’s, one of the leading textile brands in men’s fashion for over four decades, has launched its most innovative range of Bamboo fabrics with superstar Ranveer Singh.

Siyaram’s Bamboo Fabric Launch

Bamboo as a raw material is one of the most renewable, biodegradable and, fastest-growing resources on the planet. It also has great environmental benefits and contains natural anti-bacterial and anti-fungal properties. A dedicated team of expert innovators at Siyaram’s spent multiple man-hours behind the research and development of this product to create a fabric for consumers who appreciate inspirational craftsmanship.

“We have always believed in giving back to nature on multiple fronts and initiatives for years. Today, we are extremely proud to successfully integrate our commitment to nature into our products as well. Siyaram’s bamboo fabric is a material that we have created with a lot of passion without compromising on the style quotient, the texture, the feel, the designs and, the range of colors it will be made available in,” says Mr. Ramesh Poddar, CMD of Siyaram Silk Mills Ltd.

Bollywood superstar and style icon Ranveer Singh who also is a brand ambassador of Siyaram’s said, “The Bamboo fabric launched by Siyaram’s is a new benchmark in fabric innovation. It’s one of softest fabrics in the world and it keeps one fresh throughout the day. I am happy to be associated with a brand which has such a great and vast legacy. The bamboo fabric is a game changer. I have been wearing shirts made from this new fabric and I have to say that I’m absolutely loving it!”

Some of the key Benefits of the new Bamboo fabric by Siyaram’s are:

	Keeps you cooler in the Summer & warmer in Winter
	Does not cause any allergic reaction
	The thermal regulating effect of Bamboo fibres help absorb upto 70% more moisture than any other fabric keeping you fresh.
	The natural elements of Bamboo keep the bacteria away from the Bomboo Fabric, which lets you stay odour free and fresh.
	It has a structure that wicks moisture away from your skin letting it evaporate and keeps you dry.
	The microscopic holes in the Bamboo fibres allow the air to circulate through the weave of the fabric letting your skin breathe easily.
	It gives luxurious softness.

The company has shot a campaign promoting the Bamboo Fabric featuring its Brand Ambassador Ranveer Singh, who is the heart throb of the youth today. Siyaram’s constantly works with some of the most talented craftsmen across the world and is constantly developing products to make the best of the world available to the Indian consumers.

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