Socio-political activist and influencer Shubham Rajpoot brings a tide of change with digitalization

The world of social media is not just restricted to networking and socializing with near and dear ones. It is more than just a networking and content creation platform. The new age era has given many people different career opportunities to prosper in diverse fields over the internet.

Utilizing the digital medium effectively, Shubham Rajpoot has earned great fortunes as a socio-political activist and an influencer. Based in Patna, his curiosity to learn new things has opened doors for him in the digital world. Leveraging on the digital medium, Shubham has built a prospering career as a digital marketing expert.

He has played an instrumental role in providing education and creating employment opportunities for underprivileged people. Shubham believes that social media is a boon if it is utilized properly. According to the influencer, the abundant information available on the web space can help the audience in garnering knowledge and hone their skills in different fields.

In a time where digitalization is taking over the world, Shubham Rajpoot has helped many companies in building lucrative business ventures. He says, "When you are running an online business, you must be well aware of your target audience. It is only when an entity or a business identifies a target audience, they can create a niche in the market." As much as traditional tools of marketing and advertising are important, the influencer has been urging everyone to get accustomed to the digital tools of marketing.

Moreover, the socio-political activist also runs an organisation named 'Youth 4 Samarpan'. Through social media, his organisation has bridged the gap between education and unemployment. "Everything is available over the internet. Right from news to running a business channel, everything is just a click away. It is significant to understand what content runs the best over the digital space", he added.

Besides this, Shubham Rajpoot is a Project Director in Green Governance Initiative (GGI). It is a non-government organisation policy research think-tank group that mainly comprises young and dynamic minds. While concluding, Shubham Rajpoot shared how the internet has created an upsurge in recent times. He stated that end-users should not just be consumers but also become creators on social media. "Quality content has always found a place for itself on the internet. It's all about making diversified and informative content that can relate to the audience", revealed the influencer.