By Our Staff

Bharti AXA Life Insurance, a joint venture between Bharti Enterprises and AXA insurance company, announced details of its new organisation purpose of simplifying insurance and providing innovative solutions to the consumers. For this it has partnered with Ankur Warikoo, co-founder of nearbuy.com, an angel investor, entrepreneur, educator, and influencer, to launch a six-part knowledge series – ‘Plan Smart With Ankur’.

Through this video campaign Bharti AXA Life and Warikoo will engage, spread awareness, and educate consumers on the need, importance, and the key factors to keep in mind while selecting life insurance.

Speaking on the collaboration and new video campaign Parag Raja, MD & CEO, Bharti AXA Life Insurance said: “We are living in unprecedented times. The need to be conscious and wary of our physical and financial well-being has never been more crucial than it is now. Evident through this video series we have commenced with Ankur Warikoo, making insurance simple to understand can lead to greater insurance penetration in the country. At Bharti AXA Life, we take pride in going the extra mile to understand the challenges and experiences that people face in terms of financial health and planning and believe that this association would help us drive an extensive awareness campaign on the need for insurance.”