In an exclusive interaction with MediaBrief, Gaurav Garg, Co-Founder, Study IQ Education, speaks about his collaboration with the YouTube Original show You V YouTube, how he aims to educate viewers to learn through the medium of this show and how independent edupreneurs are improving the quality of education for learners.
You V YouTube, the YouTube Original produced by Fremantle reimagines quizzing, with an entertaining and refreshing new format. Shot completely in a virtual setting with some of India’s most popular content creators, the show’s novel and fun gameplay tests contestants’ practical knowledge and skills beyond simple trivia. The quiz covers a wide range of subjects from Science, General Knowledge, and Math to English, Travel, Food, and Technology.
Tell us about your collaboration with You V YouTube? What drew you to it?
The format of the show is fun and engaging, it is the first time that education and learning creators have come together on such a big level. I was approached by YouTube and when they narrated the concept it was a no-brainer.
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How do you aim to educate viewers to learn through the medium of this show?
All the learning creators will ask questions to the participants pertaining to their specializations such as GK, Yoga, Technology, Math, Science etc.
They will tell not just the answers but also interesting trivia which is an added shot of knowledge.
Knowledge-based shows are not new in India? How will You V YouTube be different from the existing shows?
Usually, all the conventional knowledge-based shows are celebrity centric, here India’s finest creators are the Quizmasters. It is a chance for the fans to see their favourite teachers and creators in a new avatar.
Also, this show has a humanitarian angle to it, YouTube is matching the amount won by the participants and it will be donated for covid19 relief.
How have you prepared for the show? Any anecdotes you would like to share?
Yes, a lot of preparation was needed, right from getting acquainted to the virtual shoot to getting interiors done for the room, preparing the questions and trivia and photo and video shoots for marketing and promotions.
How will You V YouTube make learning easy and fun for viewers?
The questions that are asked are interesting and would appeal to the common public, while preparing the questions it was paramount to keep that ‘Must Know’ knowledge into mind. Anyone who has a thirst for knowledge will surely love the content.
How have viewers of ‘Study IQ education’ reacted to You V YouTube? What is the response the show has garnered so far?
The response has been amazing, each episode has garnered more than 3 Million views and growing. The audience saw me in a different avatar and they loved it.
How are independent content creators, educators improving the quality of education through the medium of Youtube?
A lot of passionate people are becoming educators now which earlier wasn’t the case. Youtube has made it incredibly easy for everyone to become an edupreneur at zero cost, they have a seamless platform that allows creativity to bloom.
In the conventional ecosystem, you have to clear a lot of exams and get degrees to become teachers and you can only teach the subject in which you have graduated or post graduated, but on Youtube you can share knowledge about anything and everything.
How is the democratization of educational content improving the lives of countless Indians? What role has Study IQ education played in it?
We create well researched academic content that is highly useful for the exam-going students, we provide free lectures for over 120 different exams.
Also, in the last 2 years, we have created thousands of infotainment videos which act as alternate media for the common public. In fact these days we get 50% of the views from non-exam going public.
How has the content creation space changed over the years? What trends have you observed in the learning and education space?
There is a Tsunami of content that is uploaded on Youtube every day, so the demand for mentorship and curated content has gone up, also people are now preferring specialised channels for a particular topic.
The chaff is getting separated from the grain, the audience is becoming more and more intelligent and it has been proved beyond doubt that content will always remain the king.
Anything else you would like to add?
Study IQ got 115 Million views in the month of October 2021, which is the highest in India in education space, most of the traffic comes from small towns and we focus on topics related to more ignored areas such as north east India and rural India. This pan-India distribution really motivates us to do better each month.