Vredestein Pinza AT debuts in Times Square
Development of the Vredestein Pinza AT, which is a dedicated pickup and SUV tyre followed “intense study” of those drivers’ habits and requirement. This helped global R&D centres in Europe and Asia to develop and deliver “a uniquely capable, yet comfortable all-terrain tire that was tested in different climates and weather conditions on three different continents.” (Photo: Vredestein) After launching the Vredestein brand across North America in September 2020, Apollo Tyres Ltd presented its new tyre on a Times Square billboard in New York, USA. According to the company, the new Vredestein Pinza AT features ‘Silent Groove’ multi-pitch technology for quieter operation “than competing all-terrain tyres”; a three-ply triplex casing for enhanced durability and protection against external damage; and a “severe snowflake marking”.
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