Melorra, an Indian D2C jewellery brand has recently announced the launch of its second centre at Phoenix Marketcity, Mahadevpura, Bengaluru. The store was launched by Bollywood actress Prachi Desai. With this, Melorra now has 10 experience centres across India and will be launching 350 more in the years ahead.
As per the official statement, customers can get choosing and buying experience including the touch, feel and trial of Melorra jewellery. The jewellery brand offers hallmarked pieces to all 718 Indian districts ahead of the government’s mandate of 256.
Melorra is also spearheading a campaign to educate consumers about the importance of buying BIS Hallmarked gold jewellery in India in line with the government’s recent announcement.
Saroja Yeramilli, Founder and CEO, Melorra, said, “We are happy to have Prachi inaugurate our second experience centre in Bengaluru. She is a youth icon and someone who exudes energy and enthusiasm. Prachi also exemplifies the Melorra woman who is strong, independent, charming, witty, funny – everything rolled into one – and can carry off anything she wears with ease and panache. Bengaluru has been one of the most active retail markets for us in the country and we are expecting a good response from our second store in the city."
“I am happy to inaugurate Melorra’s unique experience centre. I am someone who always chooses comfort over anything else – be it for my clothes or accessories and Melorra has this aspect covered and how. The brand has completely changed the definition of gold jewellery and made it so fashionable that women do not need to think twice about wearing gold with anything. I wish them all the best in their endeavours,” said Prachi Desai.
All of Melorra’s experience stores are designed for any of the many journeys a customer may choose to adopt: shop online pick up in-store; shop in-store ship to home and everything in between.