Six VTech® and LeapFrog® Toys Selected as Esteemed Toy of the Year Award Finalists

CHICAGO, Nov. 8, 2021 /PRNewswire/ — Today VTech® and LeapFrog® announced six products are finalists for the 2022 Toy of the Year (TOTY) Awards from The Toy Association. VTech’s Sort & Recycle Ride-On Truck™ and LeapFrog’s Choppin’ Fun Learning Pot™ are both finalists for Infant/Toddler Toy of the Year. Additionally, the VTech KidiZoom® PrintCam™ and LeapFrog LeapLand Adventures™ have both been nominated for Preschool Toy of the Year. In the Vehicle of the Year category, VTech’s Switch & Go® Velociraptor Jet is a finalist, and in the STEAM Toy of the Year category, its Marble Rush™ Ultimate Set™ is a finalist. In addition, the Marble Rush playset has just received the Toy Association’s STEAM Toy Accreditation seal of approval, meeting experts’ criteria for a good STEAM toy.

“We always eagerly look forward to hearing the Toy of the Year finalists, and we are thrilled to have six toys nominated this year, our most ever!” said Andy Keimach, President, VTech Electronics North America. “Every year our goal is to provide toys that parents and children love while helping them learn and grow. These nominations certainly confirm that we are on the right path.”

The winners will be announced at the TOTY Awards gala on February 18, 2022. The TOTY Awards program is a critical fundraiser for The Toy Foundation (TTF), which provides philanthropic support and the vital commodity of play to children and families under stress and in dire situations, across the country and globe. Visit www.toyfoundation.org and www.toyassociation.org for more information.

Additional details about VTech and LeapFrog TOTY finalists can be found at www.vtechkids.com and www.leapfrog.com. The finalists include:

About VTech®

VTech is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children’s development and make learning fun. With a rich 40 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products, including prestigious Toy of the Year (TOTY) Award winners. The company also has a broad range of award-winning infant, toddler and preschool products available in 28 different languages worldwide, with more than 100 new products introduced every year. In order to further strengthen VTech’s position as a learning authority, new products are developed with critical insights from a dedicated team of in-house learning experts.

VTech Electronics North America, L.L.C. is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally.

For more information about VTech’s electronic learning products, visit www.VTechKids.com, www.facebook.com/VTechtoys on Facebook or follow @VTechToys on Twitter.

About LeapFrog®

LeapFrog Enterprises, Inc. is the leader in innovative learning toys for children that encourage a child’s curiosity and love of learning throughout their early developmental journey. For more than 25 years, LeapFrog has helped children expand their knowledge and imagination through award-winning products that combine state-of-the-art educational expertise led by the LeapFrog Learning Team, innovative technology, and engaging play – turning playtime into quality time that helps children leap ahead. LeapFrog’s proprietary learning tablets and ground-breaking developmental games, learn to read and write systems, interactive learning toys and more are designed to create personalized experiences that encourage, excite and build confidence in children. LeapFrog is a subsidiary of VTech Holdings Limited, which is based in Hong Kong.  LeapFrog was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.

About The Toy Association

www.toyassociation.org /www.thegeniusofplay.org  /www.playsafe.org

Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $98.2 billion, and its roughly 1,000 members drive the annual $32 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.

As a global leader, The Toy Association produces the world-renowned Toy Fair New York and Toy Fair Dallas; advocates on behalf of members around the world; sustains the Canadian The Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard.

Media Contact:

Lauren Fagan

Coyne Public Relations

973-588-2000

lfagan@coynepr.com

 

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