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German firm NeXR joins IB Company to digitise product development

19
Oct '21

Pic: NeXR Technologies

NeXR Technologies has partnered with IB Company KG for its AvatarCloud platform to digitise models created by designers and technical designers for exclusive brands, adapt three-dimensional apparel to avatars provided by NeXR, and integrate them into the product development process.

Up until now, isolated solutions have existed on the market for the visualisation of CAD pattern data, which, by contrast, are not able to map the adaptation of the digitised apparel to an avatar, according to the German technology firm. Both partners strive to expand the solution with further functionalities.

“Digitalising the product development process of our exclusive brands offers enormous potential for its optimisation, and we are very pleased to be working with our partner NeXR Technologies SE to realistically evaluate the possibilities of using lifelike avatars in the product development process,” Roland Schuler, director technical product management at IB Company KG, said in a press release.

“The partnership with IB Company KG once again highlights the range of use cases for Avatar-based applications. The fashion industry solution based on our AvatarCloud platform, NeXR Fashion, is very flexible. With the integration of avatars in the digital product development processes, we are expanding the range of potential solutions for the industry,” Stefan Zsegora, senior vice president of NeXR Technologies said.

“In addition, with IB Company KG and the integration of our avatars at an early stage in the design of apparel, we are creating the potential to later provide all customers with an even easier virtual try-on of the apparel of the In-House Collection. As already announced in our cooperation with H&MBeyond. We intend to enter the markets with ready-to-use products in the current financial year. With NeXR Fashion, we offer our partners innovative concepts of a new shopping experience for their customers. At the same time, we are helping our partners in their efforts to achieve greater efficiency and sustainability in the production process. Our development partnership with IB Company KG is another important step in this direction,” Zsegora concluded.

Fibre2Fashion News Desk (JL)

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