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Fashion brand Michael Kors launches on Asian e-retailer Zalora

27
Oct '21

Pic: Global Fashion Group

Zalora, Asia’s online fashion and lifestyle destination, has launched a partnership with fashion brand Michael Kors, becoming the brand’s first online partner in Malaysia to showcase the fashion label’s ‘Jet Set lifestyle’. The partnership debuts with the exclusive launch of Karlie, a sophisticated new satchel premiering the Michael Kors Fall ‘21 collection.

Equal parts modern, ultra-chic and pragmatic, the Karlie satchel boasts a structured trapezoid shape, braided top handle and concealed snap fastening that opens to a pocketed interior. One of the satchel’s notable design features is the gold logo hardware. The Karlie satchel comes in multiple sizes, colours, and materials including Saffiano leather, croc-embossed details, Signature print and Signature print with stud details, the two companies said in a joint media release.

“Joining Zalora, a premiere online fashion retailer will allow us to further elevate our customers’ digital experience. Having established a strong network of physical stores across key cities and prime locations in Malaysia, the brand is now focused on growing and engaging with a new customer base in different markets, particularly the online shopping community. We are ready to offer an omni-channel experience to all Michael Kors customers with plans to organise more exciting collaborations with Zalora as the market navigates towards the new normal,” said Kelly Lee, regional general manager, Michael Kors, Valiram.

“We strive to deliver the best of brands to our customers, and Michael Kors is an exciting addition to our luxury category. Offering shoppers the iconic Michael Kors range of ready-to-wear accessories underscores our commitment to the elevated shopping experience, and we look forward to exploring more activations with the brand to optimise our partnership,” said Mariella Merlino, luxury lead at Zalora.

Zalora is part of Global Fashion Group (GFG), the leading online fashion and lifestyle destination in growth markets.

Fibre2Fashion News Desk (KD)

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