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Canadian apparel retailer Indochino partners with Exchange Solutions

20
Oct '21

Pic: Indochino

Indochino, a world-wide leader of made-to-measure apparel, has partnered with Exchange Solutions, a personalised loyalty solutions provider, to maximise its online engagement and conversion growth goals by leveraging ES Engage, Exchange Solutions’ digital commerce personalisation product. ES Engage empowers retail brands to deliver 1:1 promotions at scale.

After a simple, tag-based implementation, ES Engage showcases customised offers to both known consumers and browsers throughout their online or app-based shopping sessions. Offer types and values are optimised in-moment to give the consumer the right incentive at the right time, while remaining profitable for the retailer, eliminating the need to solely rely on mass, deep discount offers to drive revenue, Exchange Solutions said in a media release.

“Our goal at Exchange Solutions is to create deeper, more meaningful relationships between retailers and consumers by capitalising on key, real-time interaction points,” said Paul Rivietz, vice president of mid-market sales at Exchange Solutions. “Made-to-measure is a very personal experience, so 1:1 e-commerce offer placement is a natural fit for Indochino. They’re an incredible brand and we look forward to supporting their continued growth and success in partnership.”

Fibre2Fashion News Desk (KD)

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