Iconix Lifestyle acquires IP rights of Lee Cooper in India

Founded in 1908, with its heritage in denim, Lee Cooper is a multi-category, dual gender brand with presence across 126 countries, 7,000 points of sale and over 2 million social followers. As the original British denim brand, Lee Cooper’s journey began in a local factory in London’s East End as a leading maker of workwear, providing uniforms for the British Troops in WW1 and WW2. By 1945, the brand had moved its focus from military wear to fashion and denim.

Today, the Lee Cooper products and collections are created with denim at the heart and fashion at the forefront. Perfectly fitting its influential 18–30-year-old consumer, every stitch, rivet and wash is perfected by Lee Cooper’s forward-thinking denim artisans. Spanning across multiple categories that includes apparel for men, women and children, footwear, bags, accessories, watches, swimwear, workwear, eyewear, fragrance, homeware and personal electronics.

"Lee Cooper’s brand history and unparalleled relevance in the Indian market makes it the most prestigious acquisition for the JV. It’s the go-to denim brand that liberalised India grew up with and its affinity among consumers gives us a strong foundation to rebuild the brand in the country,” said Darshan Mehta, MD of Reliance Brands Limited and director on the board of Iconix Lifestyle India Private Limited.

Bob Galvin, chief executive officer and president of Iconix Brand Group Inc and director on the board of Iconix Lifestyle India Private Limited, commented: “Gaining Lee Cooper’s IP rights aligns with our long-term strategic approach to growing our brand presence in India. We have a very strong commitment to the ongoing success, and this development provides the opportunity to operate directly in a quickly expanding market and to bring this iconic high-quality brand to a new audience.”

Fibre2Fashion News Desk (KD)