iStockTelecom companies across the world are setting smaller go-to-market milestones - ranging from a few days to six weeks - even as they sign multi-year deals to transform their businesses, a senior executive at Tata Consultancy Services told ET.
Around 40 customers use TCS' telecom-focused platform solutions. is exploring use cases in smart manufacturing, agriculture and logistics with its combination of telecom solutions, tapping 5G technology, said Kamal Bhadada, business group head, communications, media, and information services, TCS.
While every market is building its initial 5G use cases in its dominant industries, clients using TCS' solutions usually start with sales and marketing offerings to improve customer experience and traction, Bhadada added.
Many are choosing to adopt outcome- and KPI-linked revenue models for these initiatives.
"Today, enterprises are looking for asset-light services-based approaches where companies will not invest $200-500 million for solutions. They will invest up to $10 million if they don't know whether the solution will be adopted. These are long-term, multi-year engagements but we encourage our clients to implement this in clear milestones that are measurable in the range of six weeks," he said.
Though there were other telecom-specific IT solutions providers in the market, TCS' enterprise-focused solutions have helped it win major engagements globally, including fibre projects across Australia and the UK because these solutions are focused on outcomes and not dependent on underlying tech, he said.
TCS said on Monday that it had won a deal from Celcom to transform the Malaysian telecommunications provider's core business support systems.
Around 40 customers use TCS' telecom-focused platform solutions. is exploring use cases in smart manufacturing, agriculture and logistics with its combination of telecom solutions, tapping 5G technology, said Kamal Bhadada, business group head, communications, media, and information services, TCS.
While every market is building its initial 5G use cases in its dominant industries, clients using TCS' solutions usually start with sales and marketing offerings to improve customer experience and traction, Bhadada added.
Many are choosing to adopt outcome- and KPI-linked revenue models for these initiatives.
"Today, enterprises are looking for asset-light services-based approaches where companies will not invest $200-500 million for solutions. They will invest up to $10 million if they don't know whether the solution will be adopted. These are long-term, multi-year engagements but we encourage our clients to implement this in clear milestones that are measurable in the range of six weeks," he said.
Though there were other telecom-specific IT solutions providers in the market, TCS' enterprise-focused solutions have helped it win major engagements globally, including fibre projects across Australia and the UK because these solutions are focused on outcomes and not dependent on underlying tech, he said.
TCS said on Monday that it had won a deal from Celcom to transform the Malaysian telecommunications provider's core business support systems.
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