Bed Bath & Beyond and BuyBuyBaby merchandise is headed to Uber

Published: Nov. 1, 2021 at 8:41 a.m. ET

By

Tonya Garcia

UBER

-1.79%

BBBY

-2.43%

SPX

+0.19%

Uber Technologies Inc. UBER, -1.79% announced Monday that it has partnered with Bed Bath & Beyond Inc. BBBY, -2.43% and its BuyBuy Baby banner to launch a new baby and kids selection of items on Uber and Uber Eats. Items from nearly 120 BuyBuy Baby stores and more than 750 Bed Bath & Beyond locations will be on the platform, including bath toys, diapers and more. "We are rebuilding our authority in the home and baby retail categories to appeal to new consumers, while strengthening relationships with our valued, long-standing customers, said Rafeh Masood, Bed Bath & Beyond's chief digital officer, in a statement. "This partnership with Uber is a terrific way we are reaching new customers." Uber is offering discounts to customers who shop the new baby portal between Nov. 1 and Nov. 11. Uber stock has dropped 14.1% for the year to date. Bed Bath & Beyond has fallen 21%. And the S&P 500 index SPX, +0.19% has gained 22.6% for the period.

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Tonya Garcia

Tonya Garcia is a MarketWatch reporter covering retail and consumer-oriented companies. You can follow her on Twitter @tgarcianyc. She is based in New York. Tonya joined MarketWatch from Moguldom Media, where she was business editor for MadameNoire, a website targeting African-American women with a range of content from personal finance to economics, politics, education and lifestyle and entertainment. She also worked at Mediabistro, and previously handled media relations for MSLGroup’s consumer practice.