After massive backlash and boycott threats from social media users, ace designer Sabyasachi Mukherjee has taken down the content. Significantly, it is not only the pressure from social media users but a politician jumping into the issue that worsened the situation. MP minister Madhya Pradesh Home Minister Narottam Mishra issued a 24-hour ultimatum to withdraw the advert. But, this is not the first time that a brand has removed a TVC. Take a look at the video to know more.