Mumbai: Wondrlab, India’s largest platform-first, creative martech start-up, has helped craft a creative campaign that perfectly showcases the core philosophy of Stellar World School. The campaign flawlessly encompasses the well-rounded, learner-centric, and transformational education that Stellar takes towards preparing students for life through four ad films. The school is all set to launch 3 campuses in Bandra(w), Andheri(w), and Goregaon(w) in Mumbai.
Expounding on the philosophy of Stellar World School’s belief that it is important to prepare students for a well-rounded life beyond academics as they face the world, Wondrlab has launched a thought-provoking four-film brand campaign that aligns perfectly with it. The brand films will have students of the school surprising everyone with their knowledge of ‘Life Literacies’. The advertisements go on to reveal how ‘Life Literacy’ skills at school empower students to become curious, resilient and global citizens. The prowess arms them to adapt and unearth the opportunities that lay for them in this ever-evolving world.
Speaking about the campaign, Amit Akali, Co-Founder Wondrlab, said: “We are always on a hunt for chances that break the set protocol and bring in change that upgrades the lives of people, and Stellar World School is such a brand. Their philosophy of ‘Life Literacy’ is changing the dynamics of education and actually preparing kids for real life. These ad films are encouraging, driving the message home, and establishing the impact of ‘Life Literacy’ skills in the lives of children.”
Talking about the association and the films, Jesus Lall, Chairman Stellar World School, said: “We at Stellar World School believe that learning should go beyond academics. After 15 years of schooling, students shouldn’t just be textbook literate but should also be literate in world matters such as the environment, showing empathy and compassion and everyday skills such as accounts, taxes, law, arts, even nutrition. This philosophy was brought to life beautifully with our campaign in association with Wondrlab. The four-film campaign goes to show how ‘Life Literate’ learners are ready for the future, and we are very happy with the results. We look forward to more such thought-provoking and creative campaigns.”
