By Our Staff

To raise awareness of stroke signs and the benefits of timely access to emergency medical care, Gleneagles Global Hospitals and Continental Hospitals across India, a part of the IHH Healthcare India network, launched a campaign on October 29 on the World Stroke Day titled #StopTheStroke.  The campaign has been conceptualised and executed by Havas Life Sorento, the health and wellness communications company of Havas Group India.

Sharing his perspective, Dr Ananth Rao, AVP Operations, IHH Healthcare India, said: “We are happy to collaborate with Havas Life Sorento for leaving no stone unturned in creating community awareness through their meaningful video on stroke prevention and cure. An incidence of stroke can put enormous stress on the patient and their caregivers. The disabilities are psychologically devastating. Moreover, the Covid-19 pandemic has disrupted routine care and preventive health protocols globally. As things return to normalcy, we urge all to get their preventive health checks done and identify risk factors for stroke. At our network of hospitals, Comprehensive Preventive Health programs and Stroke Management advice by expert Consultants and their teams are offered.”

Added Sachin Talwalkar, Executive Creative Director, Havas Life Sorento:  “To come up with a campaign on World Stroke Day was not an easy task. We wanted to create a campaign that brings attention to recognising the signs that lead to a brain stroke. We hit up on the idea of using the medium to deliver the message. The driving force behind the campaign is our vision to reduce stroke cases in India by creating an informed community that is well-aware of the signs and symptoms.”