PolicyBazaar IPO Review - Competitive Strengths, Business Strategy, Key Concerns: HDFC Securities

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HDFC Securities' IPO Report

PB Fintech Ltd. launched Policybazaar, its flagship platform, in 2008 to respond to consumers’ need for more awareness, choice and transparency and create a consumer-pull based, provider-neutral model for insurance distribution.

In FY20, Policybazaar was India’s largest digital insurance marketplace with a 93.4% market share based on the number of policies sold. Furthermore, it constituted 65.3% of all digital insurance sales in India by number of policies sold (including online sales done directly by insurance companies and by insurance distributors).

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