New Delhi
NITI Aayog, with RMI India’s support, has launched Shoonya—an initiative to promote zero-pollution delivery vehicles by working with consumers and industry.
The campaign aims to accelerate adoption of electric vehicles (EVs) in the urban deliveries segment and create consumer awareness about the benefits of zero-pollution delivery. As part of the campaign, a corporate branding and certification programme is being launched to recognise and promote industry’s efforts towards transitioning to EVs for final-mile deliveries. An online tracking platform will share the campaign’s impact through data such as vehicle kilometers electrified, carbon savings, criteria pollutant savings and other benefits from clean delivery vehicles.
Amitabh Kant, CEO, NITI Aayog said that, they will promote awareness about health, environmental and economic benefits of electric vehicles through the Shoonya campaign. He urged e-commerce companies, auto manufacturers, and logistics fleet operators to acknowledge the opportunity to eliminate pollution from the urban freight sector. He also said that he was confident that the dynamic private sector will rise to the challenge of making Shoonya a great success.
Initially, close to 30 companies including Mahindra Electric, Tata Motors, Zomato, Sun Mobility, Lightning Logistics, Big Basket, Bluedart, Hero Electric, and Swiggy among others attended the kick-off meeting chaired by Amitabh Kant, the CEO of NITI Aayog, to show their support for the campaign. Subsequently, additional industry players will be invited to join the initiative.
The National Institution for Transforming India, also called NITI Aayog, is the premier policy think tank of the Government of India, providing both directional and policy inputs. An important evolutionary change from the past, NITI Aayog acts as the quintessential platform of the Government of India to bring states to act together in national interest, and thereby fosters cooperative federalism.
Source: NITI Aayog Press Release
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