Instagram is now expanding the ability to add links in Stories to all accounts. Over the years, businesses, creators and change-makers have shown how sharing resources and information can inspire their communities.
From organizing and educating around equity, social justice and mental well-being to showcasing new product drops to customers, link sharing is helpful in many ways — so now its giving access to everyone.
How to Add Links to Your Stories
Use the Link sticker to add a link to your Instagram story. When people tap on the sticker, they’ll be redirected.
To add a Link sticker:
- Capture or upload content to your story
- Select the sticker tool from the top navigation bar
- Tap the “Link” sticker to add your desired link and tap “Done”
- Place the sticker on your story — like our other stickers — and tap on the sticker to see color variations
Instagram is also working on ways to customize the sticker so it’s clear what someone will see when they tap a posters link.
As part of its ongoing efforts to limit harmful content on Instagram, new accounts and accounts that repeatedly share things like hate speech and misinformation, or other content that violates our Community Guidelines will not have access to the Link sticker.
