New Delhi
Kia India, the fastest-growing carmaker in the country, announced the sales of 1,00,000 units of its compact SUV – Sonet, a feat achieved in less than 12 months of its launch in India.
During the same period, the vehicle also became the fourth highest-selling SUV in the country. Introduced in September 2020, the Kia Sonet has emerged as a breakthrough product in its segment, contributing almost 17% to the segment and 32% to KIN’s overall sales.
Tae-Jin Park, Executive Director and Chief Sales & Business Strategy Officer, Kia India, said that, the Sonet was launched when the auto industry was facing its worst slump in history with the advent of COVID-19 pandemic. The Sonet has rewritten Kia’s success story in India and has made a stronghold in the segment with its industry-leading features and specifications. He added that the model has also revolutionised the adaption of new technologies.
With the introduction of the exclusively made-in-India Sonet, Kia set a benchmark in the compact-SUV segment with its unique offerings and many first-in-segment features. Available in 17 variants, the Sonet is the only compact-SUV to offer a 1.5 litre Diesel engine with automatic transmission, contributing almost 10% to its overall sales.
The company recently launched the refreshed version of Sonet with ten new enhancements to further augment customers’ convenience and their driving delight. The Sonet hosts a bold and distinctive design that complements its several class-leading features and a number of engine and transmission options, making it one of the most versatile cars in the segment.
Kia is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years.
Source: Kia Sonnet Press Release
Image Source: Kia Sonnet Press Release
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