OPPO India's new Diwali ad film urges people to 'Light Up New Beginnings'
The ad film has been directed by Bharat Sikka, with lyrics from poet Megha Rao
Mumbai: Celebrating the spirit of new beginnings, Oppo, the global smart device brand has announced the launch of its new Diwali campaign that urges people to spread joy, cheer, and optimism this festive season.
The hopeful and heart-touching film sends out a message of hope and positivity with a voiceover featuring lyrics from the young poet Megha Rao, translated into Hindi by poet Rakesh Tiwari.
Directed by Bharat Sikka, the film is all about being optimistic, brave, and rejoicing the little joys of life, such as meeting friends and celebrating with family. The film beautifully captures the emotions and emphasises the fact that there is always light at the end of the tunnel and this Diwali is all about caring, sharing, and giving.
Oppo India chief marketing officer Damyant Singh Khanoria said: “The year gone by was challenging for everyone. It has made us more empathetic and thoughtful about who we are and what we hold dear. With Diwali around the corner, we at OPPO wanted to celebrate the human spirit with a message of optimism and hope. Here’s wishing everyone a happy Diwali and hoping we all ‘light up new beginnings’ in the New Year.”
The film starts with the phrase “tum me himmat hai” and then the voice-over addresses how we all have come so far, overcame setbacks without giving up hope. Despite the hurdles, the film encourages people to keep going, pave new paths for themselves and celebrate joys with their loved ones. The film goes on to say that, the many tales of your bravery will never be written down in any history books but you know how to fight fearlessly and this is the most beautiful thing about you.
