India is in the festive mood and amid all the festivities, brands try their level best to come up with innovative and touching advertisements. However, a section of Indians is always left hurt by these ads in some or another way.
After FabIndia’s Jash-e-Riwaz controversy, a recent advertisement by Dabur’s Fem has yet again turned out to be hair-raising for outraged tweeple. The ad was launched on October 23, on the occasion of the Hindu festival Karva Chauth wherein married women observe fast for the longevity of their husbands.
Giving out a progressive message, the Dabur ad promoted a bleaching product that showed two young women getting ready for their first Karva Chauth. Later, it revealed that they are each other’s partners. The ad promoted same-sex couples and how they have equal rights to observe any festival they want.
Watch the advertisement here:
While the advertisement proposed a progressive message, a section of social media users are not quite happy with the advertisement and are demanding to boycott the brand. #BoycottFem is trending on Twitter with more than 2K tweets.
One user called the ad very poor and slammed the ad for making fun of the Hindu festival Karwa Chauth. They don’t dare to do this mockery on Eid, because we tolerate too much.
Another user demanded to boycott all these types of companies who are targeting Hindu culture or festivals.
Have a look at the tweets: