The festive season is upon us and it is time for brands to promote their festive-specific products with full fervour. Cadbury is one of the brands that often comes up with thought-provoking and relatable commercials during special occasions and festivals, and this time was no different either. This Diwali, the company came out with an advert featuring Shah Rukh Khan as the brand ambassador of small, local businesses that suffered due to the coronavirus pandemic and the internet is lauding the initiative.
The ad, titled ‘Not just a Cadbury Ad, began with a voice-over and bytes of local businessmen telling the viewers how badly they were affected due to the pandemic. “This Diwali, we helped hundreds of small businesses by making India’s biggest brand ambassador, their brand ambassador,” the video continued.
Cut to the next shot, Shah Rukh Khan appeared dressed up in a cream-coloured sherwani. He took the names of different shops and urged the viewers to buy clothes, shoes, sweets, gadgets etc. from them. The brand informed through the commercial that they used machine learning to recreate Shah Rukh Khan’s face and voice to take the local store names in the ad. “It is impossible to cover all the stores, so we gave the power to the people to create their own version of ‘Not Just a Cadbury Ad’,” the video continued.
“Humare aas paas ki jo dukaane hai, unki bhi to Diwali meethi honi chahiye na (The small stores around us deserve to have a happy Diwali),” said Shah Rukh towards the end of the video.
Watch the ad here:
The commercial, after being uploaded on YouTube, went viral. The brand’s thoughtful initiative resonated with the viewers and they appreciated the company's bid to promote small businesses.
“Cadbury ad is one of the best campaigns by any brand. Shah Rukh Khan - The trend setter,” a user said.
Another user commented, “Wow simply amazing Shah Rukh Khan in the ad. Love you.”
See some comments here:
This is so beautiful by Cadbury India and @iamsrk https://t.co/szBpanvMkK
— Arkid (@ArchieIndian) October 24, 2021
Wow simply amazing Shah Rukh Khan in the ad .love u @iamsrk #Cadbury
— Dr Jwala Gurunath (@DrJwalaG) October 24, 2021
Superb @DairyMilkIn @iamsrk
— Dr. Jalpesh Mehta (@jalpeshmehta) October 24, 2021
what a use of machine learning to create something so localised; promote small time stores around us - need of the hour post Covid !!#Diwali2021#NotJustACadburyAd#kuchmeethahojaye#SRK @IbafOfficial
Video :https://t.co/3Ta6QYrcGt
This new ad of Shah Rukh Khan brought a smile on fans faces
— Shivam Jaiswal (@07ShivamJaiswal) October 23, 2021
Shah Sir Sherwani Looking So Amazing..
Such an amazing message delivered by Srk and Cadbury India, the small stores too deserve a Happy Diwali!!
As SRK said, unki diwali bhi meethi honi chahiye..#ShahRukhKhan pic.twitter.com/gNuGEgL4D3
#NotJustACadburyAd
— Shahir Raj (@shahir_raj) October 23, 2021
This is history in creation in the world of advertising. This is major. And yes, I love you @iamsrk @DairyMilkIn @CadburyUK @CadburyWorld The mind behind this ad idea shall get a Crown for himself. #Cadbury #SRK #ShahRukhKhan #sundayvibes #Trending #India pic.twitter.com/3bvaEudQ7t
#ShahRukhKhan is the best metaphor we have for the Idea of India. And #Cadbury has proved that they are not just kuch meetha but also kuch khaas.https://t.co/ta8dYVCOpw
— anuja chauhan (@anujachauhan) October 23, 2021
Not just use of technology, but emotions, a national celebrity and most importantly, helping your neighbourhood store..
— Sanjay Dutt (@thesanjaydutt) October 24, 2021
Not Just A Cadbury Ad https://t.co/bi9ZW9BsCv via @YouTube
#cadbury and @iamsrk what a lovely combination yaar https://t.co/1OvqUtArwR #Cadbury
— / / Ali (@imAli58) October 24, 2021
This is amazing. @iamsrk just gave every vendor who has been suffering for two years, a mega star’s endorsement perfect mix of creativity, tech and of course love.
— godspeed_srk (@GodspeedSrk) October 23, 2021
WORLD LOVES SRK
Not Just A Cadbury Ad https://t.co/P320k6lmWp via @YouTube
Cadbury ad is one of the best campaigns by any brand.
— Ashok Kumar (@bishnoiaji) October 23, 2021
Shah Rukh Khan - The trend setter.
What do you think about this advertisement?
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