Audi Q4 E-tron 2021 long-term review

Our car’s £44,990 base price is soon pushed above £50,000 with a whole host of options, including Navarra Blue metallic paint, matrix LED headlights, the Technology Pack (including the impressive augmented-reality head-up display) and 20in five-spoke alloys.

At £52,685 all in, our car costs a good £10,000 more than similarly positioned more mainstream rivals, such as the Ford Mustang Mach-E and the Q4 E-tron’s Skoda Enyaq iV and Volkswagen ID 4 cousins.

Which brings us to the elephant in the room: the three-and-a-half stars scored by the Q4 E-tron in its recent Autocar road test, where it was marked down for failing to fully distinguish itself from the Volkswagen Group cars with which it shares its MEB EV architecture.

While impressively refined, practical and efficient, the Q4 E-tron’s premium credentials were let down by looks, proportions and cabin build quality one wouldn’t typically expect of an Audi. While perhaps okay for the Enyaq iV and ID 4, the Audi’s premium positioning and pricing can rightly be held against it.

Digging more deeply, at which point is a premium brand and model no longer premium when what it offers is in fact mainstream and sells in such high volumes? Despite its mega sales success of recent years, Audi (and this is true of BMW and Mercedes-Benz too) has successfully managed to keep its premium aura and appeal with the quality feel and execution of its cars. Is the Q4 E-tron, which at face value doesn’t really stand apart from its more mainstream peers, the car that bursts the premium bubble?

It will be fascinating to see over an extended ownership period the hidden depths of high-quality appeal that this Audi EV (surely) has to offer. That’s all to come, though. As for first impressions, I would agree that the interior feels a bit plasticky in places once you get past the initial wow factor of all the glossy screens, yet on the move the Q4 E-tron is as quiet and refined a family car as they come. It’s not one to set the pulse racing, but rather soothe and cosset those on board.

I would expect the issue of range to be a footnote to this long-term test, at least in all but the coldest months, as a figure well in excess of 300 miles is entirely achievable. I can’t think of any journey I’ve done in the past couple of years that would have given me range anxiety in a Q4 E-tron.

Perhaps those early high points are premium qualities in itself: the Q4 E-tron seems a car that leaves you nothing to worry about, removing the fears that prevent some from switching to electric motoring. Once it has allayed those fears, can the Q4 E-tron offer enough elsewhere to leave a lasting special feeling, and justify the extra cost of a smaller premium car that has so much in common with its peers? That and lots more will be revealed in the months to come.

Second Opinion

The Q4 doesn’t seem a comfortable fit for Audi, whether you’re a modern convert to the brand attracted by strong design or remember when these cars really did represent ‘progress through technology’. For me, Audi needed to do more than just present a refined, practical, usable family EV to really stand out. Let’s see if Mark finds hidden depths.

Matt Saunders

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Audi Q4 E-tron 450 Sport specification

Specs: Price New £44,990 Price as tested £52,685 Options Technology Pack £1200, Matrix LED headlights £1075, Assistance Package Plus £1000, suspension with damper control £950, 20in 5-Y-spoke graphite alloy wheels £660, Safety Package Plus £650, Navarra Blue metallic paint £575, privacy glass £375, Function Package £325, flat-top-and-bottom twin-spoke leather steering wheel with paddles £285, Ambient Lighting Pack £250, inlay in aluminium convergence £225, acoustic glazing for front doors £215