PDS' retail arm Norlanka Brands brings Turtledove London to India

Turtledove London, with its responsibly created stylish unisex clothes for children, is housed in over 400 stores worldwide. It only works with SEDEX certified factories and uses Global Organic Textile Standard (GOTS) certified organic cotton.

Norlanka Brands, responsible for launching the brands of PDS Multinational in India, Middle East and the Southeast Asian market, presents Turtledove London in a digital first format in association with Firstcry.com as well as on its own platform turtledovelondon.co.in. With this format, Norlanka stays true to its philosophy of following more environment friendly processes for digital supply chain management and an overall reduction in its carbon footprint, the company said in a media release.

“Consistent with Norlanka’s continuing belief that a truly sustainable venture begins with mindful production as well as the elimination of excess inventories, we are glad to be associated with brands that use planet friendly resources and present a comfortable, responsible and fashion forward option for Indian parents,” said GS Periwal, CEO, Norlanka Pvt Ltd.

Created for children from 0-8 years, Turledove London is a clothing brand that reflects love for nature, art and people, that translates to meeting the demands of a worldwide customer base that exercises more conscious and mindful choices.

Exclusive fabrics, colours, shapes and prints with many reversible options, styles with adjustable straps, turn back cuffs and hems that can grow with your child to maximise wear and link backs to previous collections in terms of colours and prints to allow easy coordination are just some of the highlights of how Turtledove London offers a sustainable, ethical solution for dressing our children. Besides a wide range of gender-neutral clothes that have global relevance, the release said.

Emma Hassan, co-founder, Turtledove London, said “With this brand, we are constantly challenging the Fast Fashion business model. The cotton we use is kinder to delicate skin, more durable and made with farming methods that are more planet friendly and better for the environment. Our non-cotton fabrics are eco-friendly too!”

Fibre2Fashion News Desk (KD)