Pizza Hut recently released two cheeky ad films for the launch of India’s first ever Momo Pizza called ‘Momo Mia’, an epic fusion of two beloved dishes offering the best of both worlds. Pizza Hut’s signature, cheesy pan pizza has been topped with spicy schezwan sauce and has juicy street-style momos in its crust.
The films feature Pizza Hut’s new magnetic ambassador Anuradha Menon and are the first two in a series of films planned by Pizza Hut under its bold new brand platform ‘Dil Khol Ke Delivering’. The Momo Mia films will be seen across several digital platforms, targeted at millennial-minded audiences.
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Conceptualised by Creativeland Asia, the Momo Mia films show Anuradha quizzing netizens on what they would choose, if forced to pick between two really difficult alternatives, such as watching ‘Cricket ka Badshah’ or ‘Action Ka Shahenshan’ and ‘Ma Ka Pyaar’ or ‘Papa Ka Bada Dil’. At Pizza Hut, however, we ask, ‘Why pick when you can epic?’ because now with the Momo Mia Pizza, you get the epic ‘Dil Khol Ke’ combination of juicy momos and cheesy pizza in one epic treat.
As a precursor to the Momo Mia films, Pizza Hut had rolled out a teaser that brings its new brand platform, ‘Dil Khol Ke Delivering’ alive. The film shows Anuradha taking a playful walk down the memory lane and telling consumers that along with all these wonderful memories, Pizza Hut will also deliver ‘Dil Khol Ke Feels’, ‘Dil Khol Ke Deals’ and something epic that is coming soon, alluding to the launch of Momo Mia.
Neha, Chief Marketing Officer, Pizza Hut India, said, “Momo Mia Pizza is truly a foodie’s dream. It was not easy for our chef to combine two such loved dishes and ensure that this epic idea is also a sensorial delight!
“And with our ambition to do everything ‘Dil Khol Ke’ we want to make this innovation easily accessible to every pizza and momo fan at a pocket satisfying price starting at just Rs. 249 and is available across all our channels.
“As a much-loved brand in India, we are curious to see how consumers react to the launch of the Momo Mia Pizza and the ad films with our magnetic ambassador, Anuradha Menon, whose spontaneity and tremendous acting abilities make her a delight to watch,” Neha said.
Sajan Raj Kurup, Founder and Chairman, Creativeland Asia, said, “We are very excited to partner with Pizza Hut in the launch of ‘Dil Khol Ke Delivering’. From arriving at the strategy, the tone of voice, storylines and finding the right brand ambassador, what a thrilling journey it has been working with the teams here in India! ‘Dil Khol Ke Delivering’ sits at the heart of the Pizza Hut campaigns as a hat-tip to Indian culture of “khatirdari” which is always delivered in the abundance of food and ever-flowing hospitality.
“The new Momo Mia! Pizza is a great example of delivering Dil Khol Ke on product. The strategy and insights team at CLA articulated it as an epic coming-together of two of the most ordered food items as one blockbuster pizza. ‘Why pick, When You Can Epic’ is a tongue n’ cheek campaign that describes the quirk of this new offering,” Kurup said.
With its bold new brand platform called ‘Dil Khol Ke Delivering’, Pizza Hut wants everyone to know that it doesn’t just deliver, it delivers ‘Dil Khol ke’. And what do they deliver? Not just the best tasting pizzas in India, but also great value for money, warm and friendly customer service, an easy, hassle-free ordering experience and the promise of ensuring ‘Trust in Every Bite’. And all this would be delivered across every channel where you can access the brand – Dine in, Takeaway or Delivery.
