By Our Staff

William Lawson’s Music CD has launched a new campaign – The Next Highlander. The three-part content series features cricketers Hardik Pandya and Shikhar Dhawan as brand ambassadors.

Commenting on the Next Highlander campaign, Vijay Dev – Consumer Marketing Lead, William Lawson’s at Bacardi India said, “William Lawson’s is a brand that embodies the ‘No Rules’ way of living. It unabashedly challenges the status quo and questions age-old conventions as it carves its own disruptive path. And that is exactly what defines a Highlander! Thus, in our quest to find this Highlander in India, we have launched a unique campaign – The Next Highlander. Through a series of never-seen-before tasks and races we will test the true character and strength of our bold consumers and crown the Next Highlander. We’re looking forward to this exciting journey and encourage all the go-getters and risk-takers out there to come participate.”