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US sportswear brand Reebok launches Thermowarm+Graphene collection

19
Oct '21

Pic: Reebok

American footwear and clothing manufacturer Reebok has launched the Thermowarm+Graphene apparel collection, the first commercially priced use of graphene in sportswear. Graphene is one of the lightest, thinnest, strongest and most heat conductive materials on Earth. The discovery of graphene had earned researchers the Nobel Prize in Physics in 2010.

The collection includes a cotton fleece hoodie, pants and zip-up jacket.

Reebok’s strategically placed Thermowarm+Graphene internal grid print zone technology helps retain between 8 per cent and 15 per cent more heat than unprinted zones, depending on the base fabric, the company said in a media release.

The graphene-infused technology is integrated in over a dozen silhouettes ranging from performance running leggings to outerwear jackets, offering consumers an assortment that fits into a variety of athletic lifestyles. All collection offerings feature a strategically placed Thermowarm+Graphene grid print in the most pivotal heat retention zones where it would most benefit consumers – in garment hoods, shoulder panels and upper leg panels.

When wearing a Thermowarm+Graphene apparel piece, body heat will be absorbed and retained across the entire graphene-infused printed panels to help the consumer stay warmer in cold temperatures, the release said.

“We’re catapulting apparel into the future,” said Chandler Frost, senior product manager at Reebok. “Thermowarm+Graphene technology revolutionises how our winter garments will keep consumers warm. Now with Thermowarm+Graphene, consumers can stay warmer in cold weather temperatures without sacrificing performance, function or style.”

The majority of the Thermowarm+Graphene collection is globally available on Reebok.com in men’s and women’s performance to lifestyle offerings, with additional releases planned throughout the season ahead.

Along with this collection, the company has also debuted the latest iteration of its Nano X1 franchise with the release of the Nano X1 Halloween Pack, a spooky twist on the training shoe with design inspirations paying homage to the classic icons of horror from Universal Pictures – Frankenstein’s Monster and the Bride of Frankenstein.

Fibre2Fashion News Desk (KD)

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