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Welspun India launches upgraded traceability tech Wel-Trak 2.0

14
Oct '21

Pic: Welspun

Welspun India has launched Wel-Trak 2.0, an upgrade to Wel-Trak end-to-end traceability technology introduced in 2018. The upgraded platform is designed to help the stakeholders – from Retailers to farmers and manufacturers to suppliers, traders, certifying bodies, and end consumers – to track raw materials throughout the supply chain back to its origin.

Following this development, Welspun has become one of the first home textile manufacturer to use a Blockchain and AI-based traceability platform at such a large scale, which is set to capture all its product lines, as well as major sustainability-related data points. These include ESG metrics such as water usage, fair pay, power consumption and gender equality among others, the company said in a media release.

As the world proceeds towards differentiating fast-fashion from sustainable fashion, the need to develop a more transparent, tamper-proof, and collaborative supply chain has become more critical than ever. Taking this concern forward, Welspun, in compliance with UN Social Development Goals (SDGs), is deploying the advanced cloud-based traceability technology across all its manufacturing units.

Developed by InfiniChains, a tech company headquartered in San Francisco, the unified data platform of Wel-Trak 2.0 is hosted on the cloud and boasts 99.9 per cent availability. Aiming to optimise the fragmented global home textile value chain, Welspun is planning to move all product categories and fibres to the tech-based platform.

Dipali Goenka, CEO and Jt MD, Welspun India Limited commented, “Transparency and accountability are key factors in building the customer’s trust and this is precisely what we aim to accomplish through our upgraded multi-level traceability solution Wel-Trak 2.0 which is enabled by blockchain, AI, and cloud technologies. Blockchain technology is ideal for creating an immutable, tamper-proof system that is immune to data manipulation and fraudulent behaviour by members across the textile value chain. With Wel-Trak 2.0, we aim to underscore our commitment to our customers by ensuring that all of our processes are aligned with our ESG goals.”

Fibre2Fashion News Desk (KD)

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