American store chain Kohls expands partnership with Nextech AR

Extensive product testing which began with Kohls' Innovation Center, validated Threedy's return on investment (ROI). Kohls in collaboration with Nextech is now significantly scaling WebAR for Ecommerce, creating thousands of new 3D models that will enhance the augmented reality experience for Kohls' customers. With Nextech's 3D WebAR for Ecommerce solutions, Kohls' customers can review products dynamically within any desired backdrop, the companies said in a joint media release.

Nima Sarshar, chief technology officer with Nextech and founder of Threedy.ai said: "When 3D e-commerce solutions are done right, the results can be incredibly rewarding. Not only financially, but also the joy of seeing your product used by millions of customers practically overnight. Our ability to use our AI pipeline to create 3D models at scale is a real value proposition for large retailers like Kohls.”

Kohls' 3D models will soon appear in organic Google search results, allowing shoppers to dynamically interact with and review the retailer's products.

Evan Gappelberg, CEO of Nextech said, “Kohls is an example of a large retailer that quickly recognised the potential for WebAR to enhance its online business. Augmented reality in e-commerce can not only drive sales, but reduce customer returns as the buyer feels a higher level of product familiarity before placing the order - the latter being a key point for many e-commerce customers. By combining Threedy’s disruptive AI technology and our leading AR platform, large retailers like Kohls can reach the necessary scale critical to support their ecommerce business.”

Fibre2Fashion News Desk (KD)