"The Gamurs Group is at a pivotal stage of growth and it is the perfect time to bring on someone with Geraint's experience. His background in media of all genres - including cinema, outdoor, and audio - spans an impressive 30 plus years," said Gamurs founder and CEO Riad Chikhani.

"I am excited to welcome Geraint who brings a level of execution that can build on what we do well, expand on it and take it to the next level.

Davies has more than three decades of experience in the media business. He has worked as COO of iHeartRadio, ARN, Southern Cross Austereo, Horizon Media and APN Outdoor.

He also serves as company secretary of Business Music Providers, chairman of Musicians Making A Difference, and as an ethics counsellor with The Ethics Centre.

Davies started his career in media sales in the UK.

He holds an MBA from the Open University (UK).

"I am delighted to join Gamurs Group at such an exciting time in its development," said Davies.

"The lines between computer games, movies, sports and entertainment are rapidly merging. With a powerhouse of online brands in each of these sectors, the group is ideally positioned to continue its fast profit growth and global audience reach."

Gamurs helps brands including McDonalds, Red Bull and Intel to reach its 40 million monthly users.

"We are growing at a rapid rate and gaining Geraint will in turn help with our expansion, but also with our existing staff, giving them an opportunity to grow with the business, which is what is most exciting to me," added Chikhani.