Zee Bangla announces special programming for Mahalaya

Mumbai: Zee Bangla has come up with a special musical offering "Agomoni Aradhana" around Mahalaya to engage with its digital and TV audiences. The celebration will begin with digital festive content, starting from midnight to 4:30 a.m on 6 October, followed by Mahalaya telecast on Zee Bangla from 5 a.m onwards.

"Agomoni Aradhana"  is a musical extravaganza bringing together well-known celebrities spanning two different generations to celebrate Mahalaya with a  collection of more than 40 songs consisting of Rabindrasangeet, Nazrul Geeti, Agomoni, classical, Bangla modern, and Band songs. It will feature singers including Jayati Chakraborty, Raghob Chatterjee, Sahoj Ma, Madhubanti Bagchi, Durnibar, Aditi Munshi, Neeharika (first runner up, "SaReGaMaPa"), Arkadeep (winner "SaReGaMaPa"), and Anushka (second runner up, "SaReGaMaPa"), along with popular YouTuber and singer Rishi Panda.

The show aims to connect with the viewers on the eve of Mahalaya – a night that is ritualistically known as nishijapon, where people stay up all night and tune into radio or TV to listen or watch Mahalaya. "Agomoni Aradhana" will enthrall audiences with four hours of programming showcasing an array of Bangla cultural performances.

On the digital front, celebrities like Srima and Anik, and YouTube sensation ‘Wonder Munna’ have been roped in as hosts of a "Youth Adda" and other content initiatives, respectively. "Agomoni Aradhana" will premiere on Zee Bangla Facebook page on 6 October at midnight.