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UK's Stella McCartney and Adidas release Earth Explorer collection

23
Sep '21

Pic: Stella McCartney

German sportswear brand Adidas and British luxury label Stella McCartney have collaborated to launch Earth Explorer, the latest drop from Adidas by Stella McCartney AW21. It is a versatile range of multifunctional, sustainable pieces supporting next-generation change-makers as they reconnect with nature and the outdoors. Artist and activist Ella Emhoff is the face of the campaign.

Earth Explorer pieces blend tactical silhouettes with technical innovations – including a multi-purpose Sleeping Bag Puffer Jacket, designed for maximum versatility and with WIND.RDY technology. The sleek All in-One Shiny Bodysuit is made from 100 per cent recycled form-fitting fabric, and features Aeroready technology for added dryness and comfort.

The Winter COLD.RDY Boots have been designed to keep warmth locked in with an insulated sock and advanced technology, a step towards fashionability, functionality and sustainability – innovated with Primeblue, a high-performance recycled material made in part with Parley Ocean Plastic.

“When creating this campaign, we really wanted to be able to support next-gen explorers on their adventures within nature through a multi-functional collection,” designer Stella McCartney said in a post on the brand’s website.

“It’s really important that coming out of this we as a society start to really hone in on sustainable practices that help protect the environment. This is an issue that is really easy to not confront and almost give up, but I truly think that that alone should be the reason we fight even harder,” said Emhoff.

Fibre2Fashion News Desk (KD)

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