Madison Media has announced the elevation of Saif Shaikh as chief operating officer of Madison Media Pinnacle.
Shaikh was VP at Madison Media and had joined the agency in 2017.
Madison Media Pinnacle handles Godrej Consumer Products' traditional and digital media mandate.
Vikram Sakhuja, partner and group CEO, Madison Media and OOH, said, “I am delighted to announce that we are promoting Saif Shaikh to COO – Madison Media Pinnacle. He will now lead the integrated remit of our key client Godrej. Over the past few years Saif has consistently delivered on the biggest challenges given to him thanks to his hands on, passionate, inclusive and never say die approach. We congratulate Saif on his promotion.”
Shaikh added, “I’m happy to lead Madison’s foremost client, Godrej. I look forward to leading the integrated account and further strengthening the brand and helping it achieve its outcomes.”